Contribution from Lagardere Active

Feb 04, 2026

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This contribution from Lagardere highlights the importance of interactivity between end users and service providers, as it creates additional revenue streams, attracts users, and boosts customer loyalty. It emphasizes the need for a harmonized presentation of media across devices, simplifying content development, application integration, and reducing bandwidth usage. Maintaining control of media distribution ensures quality user experiences, making it a crucial differentiator in a competitive market.

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Contribution from Lagardere Active

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Contribution from Lagardere Active
Interactivity • Interactivity between the end user and service provider is key: • Enables additional revenue streams • Attracts users and increases customer fidelity • Provides an important differentiator to competitors
Media Presentation • Harmonized presentation of Media across various devices • Simplifies the development of content for distribution • Simplifies the integration of applications in the terminals • Reduces the bandwidth by having a single application for all terminals • Guarantees quality of user experience across various terminals
Presentation • Important to have control of the distribution from the content provider to the end customer • Ensure the quality of the media presentation