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A Tale of Two Blogospheres: Discursive Practices on the Left and Right

A Tale of Two Blogospheres: Discursive Practices on the Left and Right. Aaron Shaw , and Yochai Benkler. Abstract. Compare the practices of discursive production among top U.S. political blogs on the left and right during summer 2008. blogs, politics, prosumption , social media.

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A Tale of Two Blogospheres: Discursive Practices on the Left and Right

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  1. A Tale of Two Blogospheres: Discursive Practices on the Left and Right Aaron Shaw , and Yochai Benkler

  2. Abstract • Compare the practices of discursive production among top U.S. political blogs on the left and right during summer 2008. • blogs, politics, prosumption, social media

  3. Prosumption • Don Tapscott 1996年的著作《The Digital Economy》中，介紹了「生產性消費」（Prosumption）的概念

  4. the effect of the Internet on democracy • the Internet affects democratic practice • the degree to which technology shapes knowledge production in a society.

  5. Data Collection and Method • 155 top political blogs • compared the results across ideological groups • (a) the relative accessibility of different kinds of blog content • (b) the boundaries between content produced by site elites and other users • (c) technical features that offer enhanced opportunities for participation • (d) the predominant styles of different kinds of content on each blog.

  6. Variables analyzed • (a) the relative accessibility of different kinds of blog content • (b) the boundaries between content produced by site elites and other users • (c) technical features that offer enhanced opportunities for participation • (d) the predominant styles of different kinds of content on each blog.

  7. Sample Selection • A URL had to • 1. appear on at least four of the seven lists of top blogs (or at least five of the seven lists, for the top 65 blogs in our study), • 2. show signs of active posting and/or commenting within the 30 days prior to our coding, • 3. contain content that predominantly and/or consistently addressed U.S. political issues, and • 4. contain at least one page visible from the listed URL labeled or described as a “blog.”

  8. Sources of Political Blog rankings

  9. Table 2. Technology Adoption and Participatory Affordances

  10. Figure 1. Technology Adoption and Participatory Affordances

  11. Table 3. Site Governance

  12. Figure 2. Individual Governance

  13. Table 4. User-Generated Content Opportunities

  14. Figure 3. User-Generated Content Opportunities

  15. Table 5. Primary Content Authorship and Style

  16. Figure 4. Primary Content Authorship and Style

  17. Table 6. Mobilization (Top 65 Blogs Only) Calls to Action and Fund-Raising

  18. a Indicates low intercoder reliability. Figure 5. Calls to Action and Fund-Raising (Top 65 Blogs Only)

  19. Figure 6.Summary of Significant Differences Summary of Significant Differences Figure 6.

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