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Market Research

This guide walks you through using SurveyMonkey for effective market research. Begin by giving your survey a title, then add questions tailored to your target market's preferences for holiday options. Opt for multiple-choice style questions for clarity, and include demographic questions to gather essential background information. Learn to create a concise 10-question survey that helps you understand market demands and expectations. Enhance your research with visually appealing screenshots for each step.

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Market Research

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  1. Market Research Using Survey Monkey All screen shots from Survey Monkey

  2. Give your survey a title

  3. Click add question and type in your question.

  4. You will be able to select a question type. In most cases it is best for this type of activity to choose a multiple choice style with only one answer. Click Save and Add Next Question

  5. Write your survey • Write a 10 question survey to find out what your target market wants from a holiday? • Include some basic questions related to demographics in your survey.

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