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Revolutionizing Nutrition Supplements: Uncovering Consumer Insights and Marketing Strategies

This market research project aimed to explore ways to attract more customers to nutrition companies, dispel stereotypes, and meet customer preferences. Through surveys and data analysis, insights were gained on consumer behavior, product preferences, and buying habits. The findings highlighted the importance of pricing, quality, and convenience in consumer decision-making. The research also identified opportunities for improvement in product range, store location, and targeting the right audience. Overall, the study provided valuable learnings for optimizing marketing strategies in the nutrition supplements industry.

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Revolutionizing Nutrition Supplements: Uncovering Consumer Insights and Marketing Strategies

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  1. Market research Nutrition supplements 1/11/2010 Iiro Nuutinen Henri Juutila Jesse Saharanta

  2. Background • ”Hired” byRunToShop • Consultant companyfor marketingsolutions • cooperationcompanies (Wrange, go4fit.fi and Sportlife) • Idea: Find new and cheapmarketingways, makeapplications

  3. Main researchquestions • How to getmorecustomers for the nutritioncompanies? • Whypeopledon’tusenutritions? • How canwechangestereotypes of nutritionsupplements? • Whatare the requirements of customersconserning the products?

  4. Chosenapproach to research and sources • Try to find out the customers’ interests and whytheybuyornotnutritions • Survey(googledocs) via Facebook • Questionsaboutusingornot, wherefromtheybuy, howoftentheyuse • Alsofitnessexpo: Whatkind of applicationnutritioncompaniesprefer • Going to dosomeresearch in sport teams

  5. Findings • 110 answers: men 86%, women 14% of answers • 47% of women and 12% of menhaven’tusednutritionsupplements • People whotrain in gymaremostlikelyusingnutritionsupplements • 2nd Ice hockey • 3rd football

  6. Findings • Mostlypeopleusenutritionsupplements to improverecoveringprocessaftertraining • Alsogainingmass/musclemass is oneimportantgoal • Proteindrinks, recoverydrinks, vitamins and creatineare the mostused products • People chooseproductby the price (37%) • Next is quality of the product (26%) • Freedeliveryonly1% !!!

  7. Findings • 32% of people order nutrition supplements from a webstore, others buy them from a store • We listed 5 finnish nutrition brands and Wrange was least used brand!!!

  8. Benefits of doingresearch • Wrange’s product range is too small • Better to buy all products from one store, right? • Wrange’s store stand in wrong place • We found out that some people are scared of nutrition supplements or they don’t see any needs for use them

  9. Learnings • First market research, so we learned a lot - Survey, asking the right questions - Analysing the findings - Find the best target group for us

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