@ lornajwalker walkerl@regents.ac.uk pinterest/ lornawalker / LinkedIn Lorna Walker

1. Using social media in marketing educationAM Marketing Education SIG meetingWestminster University30 November 2012 @lornajwalker walkerl@regents.ac.uk pinterest.com/lornawalker/ LinkedIn Lorna Walker

2. What I’m going to talk about • Why marketing academics should engage with social media • Academic applications for Twitter • Academic applications for Pinterest

3. Why marketing academics should engage with social media “If you’re not on Facebook and Twitter then you’re not doing marketing”

4. The myth of the digital native

5. Most relevant social media

6. Facebook

7. Linkedin

8. Pinterest • Student assignments • Curating content • Pursuing interests • Typography and branding

9. How do academics benefit from being on Twitter?

10. How Twitter answered this question for me To just my followers (349 people) & anyone following #RCTOTT To my followers plus anyone following #loveHE or #PhDchat To Ana’s 511 followers and Ines’s 156 plus anyone following #loveHE or #PhDchat Outcome Lots of responses (still coming in) New followers and new people to follow

11. Building a personal learning network

12. Building your academic profile

13. Accessing information you need

14. Research collaborations

15. Communicating with people

16. The twitter circle of life

17. Using Twitter with students • Share materials • Ask / answer questions • Assessments • Help them develop a professional online presence • See how brand use Twitter • Develop their networking skills

18. How I have benefited from tweeting • Contacts with academics at other institutions • Research collaboration with @canhoto • Networking before and during conferences • Building stronger relationships with people • Access to information i.e. PSAI conference, NI Progress of Peace Report • Being part of a community of scholars & PhD researchers • Invited to review books for @lsereviewofbooks

19. Common concerns • It’s just a load of celebrities tweeting about their breakfast • It’s impossible to keep up with all the Tweets • What about privacy? • It’s just a fad with no real value

20. Who to follow • Other academics in your field • Friends and colleagues • Practitioners in your field • See who people you follow follow • Twitter will make suggestions • Musicians/actors/writers you like

21. How to get people to follow you • Follow them – most people will reciprocate • Use hashtags which will bring your tweets to their attention – take part in conversations • Interact with people – respond to their tweets • Publicise your Twitter handle in other places – Linkedin, email, blog • Tweet things which are interesting to the people in whom you are interested

22. What to tweet about • Retweet things you think will be of interest to your followers (a good way to start but don’t just retweet – add your own value too) • Your teaching area i.e. marketing news • Your research area – publicise a blog post, a conference you’re attending • Current news – sharing articles, videos etc • Conferences and events you’re at – most have hashtags • Thoughts, what you’re up to, personal snippets • Watercooler moments - responses to TV, world events etc – good way to connect with people and make your tweets seem more human

23. Sources • LSE guide to Twitter for academics • 10 Commandments of Twitter for academics • Lists of academic tweeters • Twitter for apprehensive academics • 5 ideas for using Twitter in large lectures