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Linking Third-party Data to MediaMind Analytics

Discover how to consolidate your search and display data using MediaMind Analytics to gain a deeper understanding of conversion metrics. This overview highlights the percentage of total search conversions attributed to display ads and vice versa, illustrating the interconnected impact of various channels. Leverage the insights provided to optimize your marketing strategies across platforms like Google, Yahoo, and MSN, maximizing your reach and effectiveness in digital advertising.

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Linking Third-party Data to MediaMind Analytics

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  1. Channel Connect Linking Third-party Data to MediaMind Analytics Name | PositionDate

  2. Consolidate Your Search & Display Data Channel Connect for Search Out of the total Search conversions, this is the % of conversions that contained one or more Display ads 630 70% Out of the total Display conversions, this is the % of conversions that contained one or more Search ads 540 60% 450 50% Other Channel Impact Rate Total Conversions 360 40% 270 30% 180 20% 90 10% DISPLAY SEARCH Google Yahoo! MSNMSNBC FoxNews.com TurnerCNN MSNMX AOLJapan Yahoo!UK ■Total Conversions ■Other Channel Impact Rate

  3. pablo.cohan@mediamind.com @mediamind_chat @creative_zone

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