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Analytics in MediaMind

Primary colors. EB Orange 246/137/51. EB Green 52/70/13. EB Gray 161/161/161. EB Yellow 255/200/40. Light tint. Analytics in MediaMind. 250/196/153. 153/162/134. 208/208/208. 255/227/147. Dark tint. 123/69/26. 26/35/7. 81/8181. 128/100/20. Agenda. Overview Short Reminder

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Analytics in MediaMind

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  1. Primary colors EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 Light tint Analytics in MediaMind 250/196/153 153/162/134 208/208/208 255/227/147 Dark tint 123/69/26 26/35/7 81/8181 128/100/20

  2. Agenda • Overview • Short Reminder • Content • Old vs. New

  3. Overview

  4. Topics covered • Analytics Changes: • Packages and Serving Periods • Conversion Tag Groups • Placement and Ad Classifications • Other Topics • Implementation in Modules: • Campaign Monitor • Online Reports and CRB 44ptBold

  5. Short Reminder

  6. Remember Packages ? Non-packaged Placements Non-packaged Placements Non-packaged Placements Non-packaged Placements Non-packaged Placement Non-packaged Placements Non-packaged Placement Non-packaged Placement Non-packaged Placement Non-packaged Placement

  7. Remember Packages ? Non-packaged Placements Non-packaged Placements Non-packaged Placements Non-packaged Placements Non-packaged Placements An easier way to manage your placements

  8. Remember Serving Periods ? Once, placements could only have one serving period… Now you can have as many as you like! Single Serving Period Time An easier way to manage delivery

  9. Reminder: Conversion Tag Groups An easier way to manage your conversions Some advertisers use many conversion tags Now you can group them by: Sales/Counter Product Line Site Sections …

  10. Reminder - Classifications Mainly for Analytics purposes Up to 5 classification levels for placements Up to 5 classification levels for ads Can be defined during campaign setup Or any time later! Available in CRB and Excel Plug-In

  11. Reminder – Placement Classifications Any ideas ? Campaign purpose Age targeting Gender targeting Product line Language

  12. Reminder – Ad Classifications Any ideas ? Creative Type Contents Creative idea Special ad characteristics Language …

  13. Setting Up Classifications Use meaningful values, e.g. Age: 20-30

  14. Assigning Conversions to Campaigns An easier way to manage your conversions Mainly for Analytics purposes Allows you to filter conversions by campaigns

  15. Assigning Conversions to Campaigns

  16. Assigning Conversions to Campaigns Only conversions relevant to selected campaigns will appear You can override this filtering by clicking:

  17. Campaign Monitor

  18. Packages in Campaign Monitor New column: Package Name – Placement ID Campaign Setup, Performance and ROI views – Data in Placement level Delivery View – Data in Package Level Only when packages exist (otherwise – as before) New Details window showing package delivery details

  19. Packages in Campaign Monitor

  20. Packages in Campaign Monitor • Package details window

  21. Serving Periods in Campaign Monitor New column in Delivery View:Serving Period Status Status according to serving KPI Click to show serving periods data in Details window

  22. Serving Periods in Campaign Monitor You can customize the Serving Period Status Threshold

  23. CM Search Tool New way of searching the CM Select entity type first Enter search term

  24. Online Reports and CRB

  25. Packages in Online Reports Agency ROI Summary Engagement Summary Conversion Summary Delivery Summary Publisher If packages exist, they will appear in the following reports: Over/Under Delivery Delivery Analysis

  26. Packages in Online Reports Two available layouts by selecting Data Level: Packages and unpackaged placements appear in separate columns – select Ad or Placement level Packages and Unpackaged Placements appear in the same column – Select Package/Placement level

  27. Packages in Online Reports – 2 columns Packages and Unpackaged Placements appear separate columns No Ordered Impressions and Delivery Rate for Packaged Placements Ordered Impressions and Delivery Rate appear on Package level only

  28. Packages in Online Reports – 1 column Data is on the package level only (for packages). Unpackaged placements appear as before. Packages and Unpackaged Placements appear in the same column

  29. Serving Periods in Online Reports If the campaign contains serving periods, you will be able to show them in the report Select Include Serving Periods Serving Periods appear below Placement level Serving that is not during serving periods is shown under Serving during Downtimes

  30. Packages and Serving Periods in CRB New fields in CRB Package Name Package Name / Placement ID Serving Period (and related fields)

  31. Conversion Tag Groups in Online Reports Conversion Tag Groups can be displayed in Conversion Summary report Conversion Tag Groups are also supported in CRB (only one group level per report) You can filter conversions by their groups Displaying by conversion tag groups may show duplicated conversions

  32. Conversion Tag Groups in Online Reports

  33. Classifications in CRB Select Placement or Ad classifications from the Fields list If you have several classification levels: Select all classifications Remove those not needed from the Excel file

  34. Reporting Across Accounts/Advertisers New feature in CRB AMs can report on several accounts Clients can report on several advertisers

  35. Reporting Across Accounts/Advertisers

  36. Reporting Across Accounts/Advertisers A Powerful tool for AMs and Clients

  37. Old Vs. New

  38. Old Vs. New 44ptBold

  39. Thank you

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