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MediaMind In-Stream

MediaMind In-Stream. Presented by: Mike Rosner, Caleb Hill, Tony Rose, Ross McNab, Geoffrey King. August 2011. Why MediaMind for In-Stream?. Massive Scale . Global Offices: 41. Your Logo. Countries Served: 63. Advertisers: 9000. I’m still concerned about my account .

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MediaMind In-Stream

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  1. MediaMind In-Stream Presented by: Mike Rosner, Caleb Hill, Tony Rose, Ross McNab, Geoffrey King August 2011

  2. Why MediaMind for In-Stream?

  3. Massive Scale Global Offices:41 Your Logo Countries Served: 63 Advertisers:9000 I’m still concerned about my account Monthly Impressions Served: 60 Billion I’m not convinced Little better Server Request per Second:50 Thousand Ok, that’s big Unique Users: 750 Million Ok Ok…I get it, scale isn’t an issue Network Bandwidth: 16 Gigs per second

  4. Further Differentiation Accelerating Innovation Publisher Neutrality Streamlining Media DG Acquires MediaMind Higher degree of innovation focusing on merging broadcast and online Only ad technology company poised to leverage both traditional and online budget Enabling advertisers to remove silos between media budgets- thus more effciency, more reach Continued focus on creating value solely for advertisers and their agencies

  5. Our business with Vivaki ...

  6. In 2011 so far … 1499 Campaigns 31b Impressions 35 Countries $4m Spend

  7. In-Stream Video

  8. Expertise with In-Stream Video • 8 + years with In-Stream and interactive video • Dedicated team focused on In-Stream • Exclusive relationships with premium content • Handle entire strategy - Reach and Impact • Established creative agency relationships

  9. In 2011 so far … 500 Campaigns 800m Impressions 200 Advertisers

  10. Brands who trust their In-Stream with us

  11. VAST / VPAID Certified Partners • ABC.com • ABCFamily.com • ABCNews.com • A&E • Lifetime • History Channel • About.com • AccuWeather.com • Buzz Media • BNET • CBS Audience Network • CBSi International Media • CBS Sports College Network • CBSMoneyWatch.com • CBSNews.com • CBSSports.com • CBS.com • Chow • Clicker • CNET • GameSpot • Last.fm • MaxPreps • Metacritic • my Simon • TechRepublic • TV.com • UrbanBaby • ZDNet • Fox FEP • Lenco Media • MSN • NBC • USA • Bravo • SyFy • Oxygen • NY Times • Adult Swim • Cartoon Network • CNN • TBS • TNT • TruTV • BET • MTV • ComedyCentral • CMT • VH1 • Logo • Nickelodeon • Nick at Nite • TVLand • SpikeTV • WB • Rolling Stone • Men’s Journal • Us Weekly • 24/7 Real Media • SpotXChange • Undertone Networks • Adap.tv Inc • Brightroll • Freewheel • LiveRail • Justin.tv • Kaltura • Brightcove • TubeMogul • Yahoo • BNET = VAST Certified = VAST & VPAID Certified

  12. Linear Format • Presented before, middle, or after video content • User watches ad instead of content Mid-roll ad Pre-roll ad Post-roll ad

  13. Non-Linear Format • Overlay ad • Ad runs parallel to the video content • A more compelling experience • Expand inventory

  14. In-Stream Expertise

  15. In-Stream Team Structure Jim Egan VP, Advertising Operations Gianluca Milano VP, Product Management Tony Rose Director, In-Stream Rich Media Solutions Kristen Corey VP, Publisher Solutions Andrea Bridges-Smith Video Product Certification Daniel Bloomfield In-Stream Account Manager Caitlin Feigenbaum In-Stream Sr. Campaign Manager Leanna Young In-Stream Producer Shawn Snyder In-Stream Lead Producer/Developer Elizabeth Mufich In-Stream Sr. Campaign Manager Breanna Rollings In-Stream Campaign Manager

  16. VAST / In-Stream Video Campaign Workflows Full-Service (third-party serves with full tracking) Kick-off Call QA the Creative Assets Campaign Management Creative Production Send Tags Campaign Support Campaign Follow-up Tracking (delivery of video to publisher in required format) Client Provides ADID or asset location for download Asset Retrieval Video gets Encoded Video Asset & Tracker tags sent to Client QA Campaign Monitoring Post Campaign Analysis No Tracking (delivery of video to publisher in required format) Client Provides ADID or asset location for download Asset Retrieval Video gets Encoded Video Asset uploaded to client’s FTP

  17. Proposed Workflow Vivaki hands-off assets to Vivaki account team Certified? Yes No Certification with Video Team Campaign Mgr joins kick-off call & assists with setting timelines Asset retrieval & review by Creative Team Assets go into Production Tag delivery & QA to multiple Pubs Launch & Campaign Monitoring Post Campaign Analysis

  18. Video Encoding / Handling Services MediaMind is able to encode video for multiple rich media delivery systems: Encoding Services Digital Video Sources MediaMind can accept many different digital video file formats, including: Flash VAST Linear VAST Mobile Quicktime (.mov) • FLV • MP4 • F4V • FLV • WMV • MS Smooth Streaming (VC-1/WMA) • MP4 • Ogg Theora • WebM • FLV Windows Media (.wmv, avi) MPEG (MPEG-2, MPEG-4) Tape and Disc Video Sources MediaMind offers transfer services for clients with tape or disc-based source material

  19. In-Stream Workflow

  20. actionable analytics

  21. Adjusted Uniques

  22. Dashboard for In-Stream

  23. Why MediaMind for In-Stream?

  24. Thank you

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