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MediaMind Intro

MediaMind Intro. Anja Chan. Account Manager. Eyeblaster rebranded as MediaMind in June 2010 Went public in Aug 2010 (NASDAQ:: MDMD ) DG | MediaMind – Independent digital technology powerhouse MediaMind | UNICAST | Eyewonder

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MediaMind Intro

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  1. MediaMind Intro Anja Chan Account Manager

  2. Eyeblaster rebranded as MediaMind in June 2010 Went public in Aug 2010 (NASDAQ:: MDMD) DG | MediaMind – Independent digital technology powerhouse MediaMind | UNICAST | Eyewonder Leader in 3rd party (Agency side) Ad-serving technology & digital marketing services (Global company, 14 Offices in Asia Pacific) Powered 9,000 Advertisers across 8,300 Publishers AboutMediaMind

  3. Powerful Global Footprint 1H 2012 revenue by geography Latin America 4% London APAC15% New York EMEA 52% North America29% Tel Aviv Sydney 62 sales offices covering 63 countries

  4. The MediaMind Marketing Suite Planning& Buying Demand Side Platform Tracking& Analytics Ad Creation Tools Ad Serving Dynamic Creative MediaMind Rich Media MediaMind Blocks Smart Planning Smart Versioning Smart Trading MediaMind Analytics MediaMind Standard Eyeblaster Workshop Channel Connect MediaMind In-stream Video MediaMind Mobile

  5. Integrated Platform- Key Benefits Constant campaign wide, optimized creative All data in one place Premium and Non Premium Buying Full integration between all systems allows for increased productivity and efficiency Dramatically reduces data loss Multi-Channel Serving Conversion de-duplication across all channels that share cookies All distribution and data managed by the agency

  6. Ad Serving SolutionsNext Generation Campaign Management

  7. Impressions Clicks only… Deliver Creative 1 Deliver Media plan 1 Publisher Server1 Deliver Creative 2 Deliver Media plan 2 Publisher Server 2 Deliver Creative 3 etc Publisher Server 3 Deliver Media plan 3 etc Campaign Management without Ad Serving Reports from each publisher in different format and metrics

  8. Impressions Clicks Unique User / Click Exposure Frequency Interaction Rate Video Metrics Conversions Costs ROI Site 1 Generate ONE set of reports! Site 2 Campaign Management with Ad Serving Submit one media plan and one set of creatives on the platform Site 3 etc

  9. More about 3rd Party Ad-Serving … • Ad-serving is taking all your placements, across all publishers, and delivering the campaign centrally • As asingle point of contactfor trafficking, creative testing, campaign delivery and performance data • Deliver a true picture of what has been delivered by each site, and return consolidated reports • Allows the use of Rich Media, giving you many more creative options and far more relevant performance metrics

  10. Accountability (3rd party audit) Control and Time Saving Improving your campaign ROI by various targeting and optimization strategy De-duplication: MediaMind provides identifies unique ad exposures across publishers to give you true unique reach and frequency data. Access to latest Rich Media Why advertisers rely on 3rd party ad serving?

  11. AdServingvsAdTracking

  12. Anja.Chan@mediamind.com +886 2 2707 8082 • tw.mediamind.com • www.mediamind.com

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