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This document outlines a detailed media plan for ProServe and associated carriers, detailing advertisement placements in various publications from May to November 2003. It includes information on 4-color pages and spreads, circulation figures, and publication frequencies, such as monthly and quarterly schedules. Key publications include The Professional Caterer, Stockmate, and Carpet Care, along with specific advertising circulation metrics. This plan serves as a strategic guide for efficient marketing outreach throughout the year.
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March 27, 2003 2003 Media Plan
ProServe Carriers MAY JUNE JULY AUG SEP OCT NOV SPREAD 4 COLOR PAGE 4C BRC Circ: 30,252/7x per year SPRD 4C PAGE 4C PAGE 4C BRC Circ: 22,710/Monthly SPREAD 4 COLOR PAGE 4 COLOR PAGE 4 COLOR PAGE 4C BRC Circ: 16,000/Bi-Monthly the Professional Caterer SPREAD 4 COLOR PAGE 4 COLOR PAGE 4 COLOR Circ: 3,500/Quarterly
ProServe Rack MAY JUNE JULY AUG SEP OCT NOV PAGE 4C PAGE 4C Circ: 30,252/7x per year PAGE 4C PAGE 4C PAGE 4C Circ: 22,710/Monthly PAGE 4C PAGE 4C PAGE 4C Circ: 1,332/Bi-Monthly PAGE 4 COLOR PAGE 4 COLOR PAGE 4 COLOR PAGE 4C Circ: 16,000/Bi-Monthly the Professional Caterer PAGE 4 COLOR PAGE 4 COLOR PAGE 4 COLOR Circ: 3,500/Quarterly
Stockmate MAY JUNE JULY AUG SEP OCT NOV P4C 5/01 P4C 5/15 PAGE 4C PAGE 4C PAGE 4C P4C 9/01 P4C 10/01 P4C 11/01 Circ: 45,848/18x per year PAGE 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C Circ: 41,423/Monthly PAGE 4C PAGE 4C PAGE 4C Circ: 40,000/Monthly Door Drop CD P4C 5 / 05 P4C 5 / 12 P4C 5 / 19 P4C 5 / 26 P4C 6 / 02 P4C 6 / 09 P4C 6 / 16 P4C 6 / 23 P4C 6 / 30 Circ: 37,887/Weekly
Carpet Care JUNE JULY AUG SEP OCT NOV SPREAD 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C Circ: 19,264/Monthly BRC SPREAD 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C PAGE 4C Circ: 16,264/Monthly BRC Housekeeping Solutions SPREAD 4 COLOR PAGE 4C PAGE 4 COLOR PAGE 4C Circ: 32,050/Monthly BRC