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ZMOT, Big Data & Retargeting

ZMOT, Big Data & Retargeting. Changing the Marketing Landscape. There is NO FREE Traffic! The Problem with Search The Beauty of Paid Ad’s. ZMOT Handbook. http://www.thinkwithgoogle.com/collections/zero-moment-truth.html. Customer Avatar (Market) vs. What (Topic) concept:. PPC.

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ZMOT, Big Data & Retargeting

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  1. ZMOT, Big Data & Retargeting Changing the Marketing Landscape

  2. There is NO FREE Traffic! The Problem with Search The Beauty of Paid Ad’s

  3. ZMOT Handbook • http://www.thinkwithgoogle.com/collections/zero-moment-truth.html

  4. Customer Avatar (Market) vs. What (Topic) concept:

  5. PPC

  6. http://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertisinghttp://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertising

  7. Customer Avatar (Market) vs. What (Topic) concept:

  8. Segment Your Lists Define Goals for Retargeting Segments Track & Optimize

  9. BIG DATA According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two years.

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