1. PETA People for the Ethical Treatment of Animals (PETA)

2. What's PETA Doing? Blog Philosophy: The PETA Files is your source for up-to-the-minute information about PETA's campaigns; breaking news about victories, new initiatives to help animals, and animal rights information from across the globe; and, occasionally, a bit of inspired silliness. 'Cuz sometimes, having a sense of humor about a tough situation can make all the difference in the world. • Blog archives 2006-present • Celebrity Friends – Pamela Anderson, TMZ • Feeds – Yahoo, Google, Facebook, Twitter

3. The PETA Files • Jessica Simpson engaged to a Vegan • Here comes the Vegan bride • Just in time for Thanksgiving – Turkey can Kill • Mad Men Star is a Vegetarian • Say Hello to PETA Germany • Standing O for PETA Star Performers

4. PETA & Marketing Activity • Corporate philosophy is marketed and shared with public via: Blog. • Dynamic Team of Bloggers – true activists, supporters and believers. • International PETA Sites • Strong celebrity presence/endorsement • Social media • Pop culture – movies, fashion, concerts, award shows

5. Advertising Campaigns

6. Advertising Campaigns

7. Advertising Campaigns

8. Advertising Campaigns

9. Advertising Campaigns

10. Advertising Campaigns

11. PETA & Online Presence • Global Markets • Ethical and ongoing legal issues • Balanced scorecard -customer perspective -internal business perspective -learning and growth perspective -financial perspective • Increase benefits