2. A turnkey citizen survey service offered by theINTERNATIONAL CITY/COUNTY MANAGEMENT ASSOCIATIONand NATIONAL RESEARCH CENTER, INC. National Research Center, Inc.

3. What is The National Citizen SurveyTM? • The NCSTM is a… • Cost effective system for conducting comprehensive surveys of local residents • Customizable survey with core questions important to your community • Benchmarking tool that allows comparison among communities National Research Center, Inc.

4. What are the purposes of The NCSTM? • Monitor trends in resident opinion • Measure government performance • Assess support for local policies • Inform budget, land use, strategic planning decisions • Communicate with residents • Benchmark service ratings National Research Center, Inc.

5. What kinds of questions does The NCSTM ask? • Quality of life in the community • Quality of local government services • Resident participation in local activities • Policy options • Community demographics National Research Center, Inc.

6. What is included in The NCS™ service? • Customized questionnaire with community logo and local signatures • Scientific selection of 1,200 residents • Postcard followed by two survey mailings • Data processing • Data analysis • Final report • Normative comparisons from across the U.S. National Research Center, Inc.

7. Why is the survey conducted by mail? • Response rates are better than phone response rates • Residents are not bothered by phone calls • More residents are included at a lower cost • The margin of error is about +/-5% for the 400 returns expected National Research Center, Inc.

8. How do you assure that survey respondents represent the community? • Random selection of households • Unbiased selection of one member within each targeted household • Multiple mailings reminding each targeted household to participate • Easy response (self addressed postage-paid) • Statistical reweighting of sample so that survey demographics reflect the most recent Census National Research Center, Inc.

9. What kind of customization is possible? • Choose core services from a list of more than 40 services • Create a subset of questions specific to jurisdiction • Design an open-ended question • Increase sample size • Add Spanish version • Compare results to your results from prior years • Compare data to results in other local governments • Cross-tabulate responses to survey questions by respondent demographics National Research Center, Inc.

10. What do the final reports look like? National Research Center, Inc.

11. Do you have some examples of survey questions? How do you rate the quality of each of the following services in the XYZ of ABC? don’t excellentgoodfairpoorknow Public information services  Ambulance/Emergency Medical Services In the last 12 months, about how many times, if ever, have you or your household members done the following things in the XYZ of ABC? more once or 3 to 12 13 to 26 than 26 nevertwicetimestimestimes Visited a neighborhood or XYZ of ABC park  Volunteered your time to some group/activity in ABC  National Research Center, Inc.

12. What comparison data does The NCSTM offer? Data on trends in resident opinion across the U.S. comes from • 300 jurisdictions’ survey results • Over 100,000 respondents representing more than 30,000,000 Americans • Cities, counties, townships and villages National Research Center, Inc.

13. What are my options? Purchase the Basic Service for $8,200 Select additional services, including: • Administration of survey in Spanish and English • A sample size of 3,000 residents • Breakdown of results by respondent characteristics • Customized norms • Comparisons of results to your prior survey • Inclusion of an open-ended question National Research Center, Inc.

14. How is the validity of the survey authenticated? • In the final report, we provide an elaborate description of our meticulous survey methods. • We also provide a certificate of participation, suitable for display, signed by the executive director of ICMA and the president of NRC, to all jurisdictions that successfully complete the survey project. National Research Center, Inc.

15. Who is conducting The NCSTM? ICMA, the International City/County Management Association • Professional association for local government managers founded in 1914 with NRC, National Research Center, Inc. • Survey research firm whose principals wrote Citizen Surveys, How to do them, how to use them, what they mean, for ICMA National Research Center, Inc.