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UK Fast Food Industry Trends and Analysis: Market Growth and Future Predictions

Explore the dynamic UK fast food industry landscape, analyzing key segments, main players, and influencing factors through P.E.S.T and Five Forces frameworks. Discover trends, such as steady growth rates, cultural influences, and future predictions until 2005. Gain insights into market dynamics and potential developments, including the rise of nutritional products and niche foods in this evolving sector.

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UK Fast Food Industry Trends and Analysis: Market Growth and Future Predictions

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  1. THE UK FAST FOOD INDUSTRY GROUP B

  2. Why the UK? • Easily identifiable • Different cultural tastes have a large impact on the global success of multinational chains at national level

  3. MAIN TRENDS • Growth in 2000 represents an increase of 4% compared to 1999 • Growth is forecasted at the same rate in 2001 • Predicted steady overall growth rate until 2005

  4. Segments and Main Players • Sandwiches: Greggs,Thurstens, Subway • Burgers: McDonalds, Burger King • Pizza: Pizza Hut • Chicken: KFC • Fish and Chips • Indian or Chinese Takeaway

  5. Industry Analysis • P.E.S.T Analysis • Five Forces Frame Work

  6. P.E.S.T. Analysis • POLITICAL • Health and Safety Guidelines • Labelling of GM Foods • Animal rights campaigns • 1998: BSE

  7. P.E.S.T. Analysis • ECONOMIC • Low set up costs • Franchising facilitates set ups • Support from major suppliers • Growing market • Perceived value for money • Increasing disposable income

  8. P.E.S.T. Analysis • SOCIAL • Busy lifestyles • Healthy Eating and Obesity • Increased Vegetarianism • Homogeneity • Social Activities

  9. P.E.S.T. Analysis • TECHNOLOGICAL • Investment in technological innovations • Computer ordering (till system)

  10. FIVE FORCES ANALYSIS • THREAT OF ENTRANTS • Setting Up • Product Differentiation

  11. FIVE FORCES ANALYSIS • THREAT OF SUBSTITUTES • Convenience Shops • Mid-range restaurants • Pre-cooked food • Other social activities • Health food shops

  12. FIVE FORCES ANALYSIS • POWER OF SUPPLIERS • Farming Industry • Worldwide market of suppliers • Alliances

  13. FIVE FORCES ANALYSIS • POWER OF BUYERS • Consumers Little brand loyalty

  14. FIVE FORCES ANALYSIS • COMPETETIVE RIVALRY • New entrants likely • Price Wars • Overall demand is increasing

  15. The Future? • Strong development in market growth • Nutritional products come in strongly • Other niche foods – “smaller world”

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