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Group 4: The Bridge

This case study explores how Bong Srey NGO effectively bridges gaps between donors and beneficiaries, addressing barriers such as language, geography, and cultural differences. By implementing personalized, real-time sponsorship solutions, the organization fosters sustainable connections and encourages the re-engagement of previous donors. Key resources include a customized database and communication tools like email services and translation apps. The NGO aims to create personalized engagement levels, enhancing both individual and organizational support for its mission.

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Group 4: The Bridge

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  1. Group 4: The Bridge Bridging the gap between beneficiaries and donors

  2. Case Study: Bong Srey NGO Problem: Donors are disconnected by: • Language • Limited Technology • Geography • Culture • Lack of personal connection

  3. Case Study: Bong Srey NGO Goal: • Create sustainable personal connection between beneficiaries and donors while promoting re-engagement of previous donors. • Giving donors a chance to engage in the larger work of the NGO

  4. Case Study: Bong Srey NGO Proposed Solution • Personalized real-time sponsorship Resources Needed • Personalized database (PHP, MySQL, etc.) • Scanner • Translator (Stage 1); Translation Apps (Stage 2) • Email service (i.e. MailChimp, Tiny Letter, Constant Contact, Campaign Monitor, etc.)

  5. Case Study: Bong Srey NGO Levels of Engagement: • Personal (one-to-one) • Organizational • Re-engagement

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