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eBusiness Intelligence

synera ePack TM Product Overview. eBusiness Intelligence. eBusiness Context Product Overview. eBusiness Context. Unique opportunities for eBusiness. Basic eBusiness System Architecture. Visitors. WEB SERVICE. Other company systems -ERP - CRM - POS. WEB SERVICE. INTERNET. WEB

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eBusiness Intelligence

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  1. synera ePackTM Product Overview eBusinessIntelligence - www.synerasystems.com

  2. eBusiness Context Product Overview - www.synerasystems.com

  3. eBusiness Context Unique opportunities for eBusiness • Basic eBusiness System Architecture Visitors WEB SERVICE Other company systems -ERP - CRM - POS WEB SERVICE INTERNET WEB SERVER APPLICATION SERVERS Other sites All Web interactionsare handled by the web server The weblog tracks every event on the web server The weblog contains a rich repository of data on visitors behavior detail -------- -------- -------- -------- Weblog The weblog provides a rich source of information about the company’s interactions with customers, suppliers, partners and employees - www.synerasystems.com

  4. Product Overview What is synera ePack? • synera ePack adds “eBusiness intelligence” to Synera’s Intelligent Exploration suite syneraePack eBusiness Intelligence Module Query and Analysis Module Data Mining Module synera Explorer synera Discovery synera Engine Intelligent Exploration suite synera Loader synera Users Data Loading Module Security Module synera Configurator Configuration Module - www.synerasystems.com

  5. Product Overview synera ePackvalue proposition Converting visitors to customers Locating the main barriers to conversion Measuring effects of pro-active communication Profiling and segmenting Identifying potential “high value” customers Targeting visitor / customer groups Opportunity and problem identification Identifying where visitors come from / where they abandon site Determining which promotions are effective Measurement ofkey performance metrics Visitor return rates, sessions per member, page views per visit, ... ROI of marketing campaigns and value per customer One-to-one marketing and personalization Identifying and meeting the unique needs of each visitor Increasing customer loyalty synera ePack enables eBusinesses to indentify and meet customer needs in a single integrated environment. - www.synerasystems.com

  6. Product Overview synera ePackdrives decision making Business Value User Behavior Users Visits Strategic decision drivers Tactical decisiondrivers Sections Views Hits Depth of Analysis syneradelivers high business value by enabling both tactical and strategic thinking through unparalleled depth of analysis. - www.synerasystems.com

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