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Media Relations

Media Relations. Communicating Effectively during emergencies/disasters. How well YOU communicate to the public will determine how favorably the public views the response!. Crisis Communication. Good Communication is KEY to public perception. Crisis Communication.

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Media Relations

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Presentation Transcript

  1. Media Relations Communicating Effectively during emergencies/disasters

  2. How well YOU communicate to the public will determine how favorably the public views the response!

  3. Crisis Communication • Good Communication is KEY to public perception

  4. Crisis Communication • Good Communication is KEY to public perception • Be empathic

  5. Crisis Communication • Good Communication is KEY to public perception • Be empathic • Communicate with GOALS in mind

  6. What is at risk? How YOU land in the public’s living room

  7. As a Spokesperson…AVOID • Mixed, muddles messages

  8. As a Spokesperson…AVOID • Mixed, muddles messages • Late information; No information

  9. As a Spokesperson…AVOID • Mixed, muddles messages • Late information; No information • “Expert Knows Best” attitudes

  10. As a Spokesperson…AVOID • Mixed, muddles messages • Late information; No information • “Expert Knows Best” attitudes • Public Turf Battles

  11. Basic Public Information • Who Are the Media… And What Do they Want with ME?

  12. Media on Scene • The Media will arrive on the scene • Often before the PIO

  13. Media on Scene • The Media will arrive on the scene • Often before the PIO • Because it’s news

  14. Media on Scene • The Media will arrive on the scene • Often before the PIO • Because it’s news • To get the most current info

  15. Media on Scene • The Media will arrive on the scene • Often before the PIO • Because it’s news • To get the most current info • To add excitement to the story

  16. What Every Reporter Needs … and then we’ll leave (usually)

  17. ALL News Orgs Want… • Answers to questions

  18. ALL News Orgs Want… • Answers to questions • Access to the scene

  19. ALL News Orgs Want… • Answers to questions • Access to the scene • Interviews

  20. ALL News Orgs Want… • Answers to questions • Access to the scene • Interviews To meet their deadlines

  21. Establish a PIO • Should have no other duties other than media relations

  22. Establish a PIO • Should have no other duties other than media relations • Must be linked into official information

  23. Establish a PIO • Should have no other duties other than media relations • Must be linked into official information • Must have trust of on scene responders as well as media

  24. Know Your Legal Limits • Know your state’s access laws

  25. Know Your Legal Limits • Know your state’s access laws • Deny access for safety, legal reasons – not just because you can

  26. YOUare a Source of Information

  27. YOUare a Source of Information …but you are not the ONLY source of information

  28. Media can help by… • Providing lifesaving information before, during and after an incident

  29. Media can help by… • Providing lifesaving information before, during and after an incident • Reducing panic

  30. Media can help by… • Providing lifesaving information before, during and after an incident • Reducing panic • Limiting calls into 911

  31. Media can help by… • Providing lifesaving information before, during and after an incident • Reducing panic • Limiting calls into 911 • Alert/warning

  32. Beware the Deadly Sins • Never assume you are off mike or off camera

  33. Beware the Deadly Sins • Never assume you are off mike or off camera • Never go “off the record”

  34. Beware the Deadly Sins • Never assume you are off mike or off camera • Never go “off the record” • Never make assumptions

  35. Beware the Deadly Sins • Never assume you are off mike or off camera • Never go “off the record” • Never make assumptions • Never answer hypothetical questions

  36. Beware the Deadly Sins • Never assume you are off mike or off camera • Never go “off the record” • Never make assumptions • Never answer hypothetical questions • Never offer your own opinion

  37. Beware the Deadly Sins • Never assume you are off mike or off camera • Never go “off the record” • Never make assumptions • Never answer hypothetical questions • Never offer your own opinion • Never say “No Comment”

  38. Body Language • Speaks volumes even when you’re not talking

  39. Body Language • Speaks volumes even when you’re not talking • Body language and non-verbal cues send stronger message than words People believe non-verbal over verbal!

  40. RELAX • Have a conversation with the reporter • Remember who your audience is

  41. Remember…Always tell the Truth The public and the media will forgive mistakes, but not dishonesty

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