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Tuesday Next Talks

Learn how brand storytelling can enhance your marketing strategy by sharing relevant stories, values, and purpose behind your brand. Discover the keys to effective brand storytelling and ways to expand your reach through leverage.

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Tuesday Next Talks

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  1. Tuesday Next Talks ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

  2. UsingBrand Storytelling to Supercharge YourMarketing CatJohnson @catjohnson

  3. CatJohnson • writer • content strategist andcoach • hostoftheCoworkingOutLoudPodcast • founder of CoworkingContent • storyteller • coworking | content | community

  4. BRANDSTORYTELLING Yourbrandiswhatpeoplethinkaboutyou. Withbrandstorytelling,wesharetherelevant stories,valuesandpurposebehindourbrand.

  5. Ifyoudon’tdefineyourbrand... someone elsewill.

  6. EXERCISE 3 companies youadmire 3-5qualitiesyouadmireabouteachone

  7. STORIES AND THE HUMAN EXPERIENCE Stories andthe humanexperience

  8. 4KeystoEffectiveBrandStorytelling Beclear Beauthentic 1 3 Beconsistent Servicemindset 2 4

  9. Ventana 01

  10. Patagonia/WornWear 02

  11. NextSpace SantaCruz 03

  12. StorytellingStrategies OriginStories Vision +Purpose 1 3 Values Community 2 4

  13. ORIGINSTORIES company products partners team

  14. VALUES you vendors company partners projects teammembers community process +products

  15. VISION +PURPOSE yourwhy problemyousolveandhowyouserve your vision+ roadmap purpose-drivencompany?

  16. COMMUNITY:SHOWUSTHEHUMANS relatable insider’sview wewanttoseeourselves letthemtellyourstories

  17. Placestoshareyourstory • website • blog • socialmedia • photos • videos • in-store signage andcontent • email +newsletter • pr(localpressandbeyond) • in person /events

  18. EXPANDYOURREACHWITHLEVERAGE findalignedpeopleandorganizations includetheminyourcontent tagthem,anddirectlyaskthemtoshare

  19. YourHomework • what are your brandvalues? • whydoyoudowhatyoudo? • what are your originstories? • whatdoesadayinthelifeofyourcompanylooklike? • what’sgenuinelyinterestingaboutyourproductsorservices? • what’s inspiring about yourcommunity? • what’sthebigpicturevisionforyourcompany?

  20. Remember: Peopleconnectwithyourbrandthrough the stories youtell. Storieshelpusalignwithyourvalues,your vision and yourpurpose.

  21. If you’re not defining yourbrand, other peopleare.

  22. CatJohnson content strategy andcoaching catjohnson.co/sbdc

  23. Thank You To Our Sponsors Find This Presentation & Others From This Series Atwww.santacruzpl.org/brownbags/

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