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QR Codes IN THE GARDEN

Learn about QR codes in gardens, how to create them, their benefits, and ideas for creative implementations to engage visitors and track usage. Discover mobile-friendly content creation tips and QR code tracking methods.

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QR Codes IN THE GARDEN

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  1. QR Codes IN THE GARDEN Henry Staples Judy Funderburk Mary Van Dyke 27 February 2013 Virginia Cooperative Extension Master Gardeners of Northern Virginia

  2. What are QR Codes? Quick Response • A matrix barcode, successor to the grocery-based UPC code • Packs more information links • Several competing formats. The square with 3 distinctive corner squares has become prevalent

  3. Why use QR codes in a garden? • Provides more info on a sign • Saves resources on expensive signage • Appeals to a new set of gardeners – builds community

  4. Which scanner app can I put on my phone? • Popular barcode scanning appswith Google Play links • Android • Barcode Scanner • i-nigma • RedLaser • Apple iOS • i-nigma • RedLaser

  5. How to create a QR Code? • Go to a QR Generator – e.g. Qrstuff.com • Find your URL (internet address) • Copy URL • Go back to the QR CodeGenerator site • Paste in your URL • There you are!

  6. URL Shortenersgoo.gl, bitly.com, qrstuff.com Rutabagas http://www.hort.purdue.edu/newcrop/afcm/rutabaga.html Which will be easier For a phone to read?

  7. What size should my QR Code be? • One inch size QR Code for every foot of reading distance

  8. Choices? • Educational aspect? What do you want to convey? • Affordability? • Durability? • Color? • Black & White? • Metal Holders – sizes, L x H 5x3, 5x4, 7x5, 11 x 7 • “Paper” e.g. polyester Xerox Never Tear - $55 for 100 sheets • Print – size and type • QR Code - size

  9. Here’s an example from Glencarlyn Library • Plant label directs to article

  10. Educational aspect ? Where to link?

  11. Color is OK

  12. Perspective is fine

  13. You don’t have to stay inside the box

  14. Engaging audience gives better scan rates

  15. Curate a longer stay • A study on making an exhibit mobile-friendly(games, pictures, QR scanning)extended stays from 20 minutes to 90 minutes • Visitors like to turn right when entering • Scan usage is highest at start • People stay if they can rest • Videos get people to stay

  16. Some ideas – you are the curator • Historical - Scanning the code sends the user to a set of photos from the same location, but in a different time period. • A trail of QR codes. Each QR code has a something about that spot, with a hint to the next spot. March 2009 November 2011

  17. Some other ideas • A seasonal slideshow • Plant labels with a lottery drawing. QR code all the plants you’re selling. Have one of them with a special tag, that when scanned reveals they’ve won the prize. • *** Interactive ***1) Have the user scan a tag that asks a question …e.g. “Which plants do bumblebees like?” 2) Then, when the user scans another tag, the web page answers the question.

  18. QR Codes can be used for tracking • If QR code is scanned, usage details can be reviewed • What % of visitors are scanning? • Does usage increase over time? • Do flowering plants receive the scans? • Will rutabaga finally dethrone tomato as most popular?

  19. Mobile-Friendly Content

  20. Mobile-Friendly Content on the cheap • Create a Google Drive / Dropbox folder • Change the folder sharing to Public • Create an HTML file using a mobile template • In each file, add content for each QR code • Create QR codes to HTML bookmarks. • Blah-blah-blah? • Email hstaples@mgnv.orgparagraphs and pictures.

  21. More information • MGNV QR Codes in the GardensOur stats, end-of-season summary http://bit.ly/MGNVQR This presentation, templates, etc.http://bit.ly/MGNVQRPresentation

  22. Questions? • http://www.mgnv.org • mgarlalex@gmail.com • 703-228-6414 Judy Funderburk Dragonfly.jbf@verizon.net Henry Staples Henry@staplessolutions.com Mary Van Dyke maryvandyke4@gmail.com

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