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Chapter 10

Chapter 10. Element of Color. Objectives. Identify color as a design element Discuss how to use color schemes and illusions effectively in apparel Choose clothes in colors that flatter a person’s hair, eyes, and skin tone. Color in terms of fashion. Hue Value Shade Tint Intensity

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Chapter 10

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  1. Chapter 10 Element of Color

  2. Objectives • Identify color as a design element • Discuss how to use color schemes and illusions effectively in apparel • Choose clothes in colors that flatter a person’s hair, eyes, and skin tone

  3. Color in terms of fashion • Hue • Value • Shade • Tint • Intensity • Neutrals • Color wheel - schemes • Warm colors • Cool colors • Winter colors • Spring colors • Summer colors • Autumn colors

  4. Color as a key design element • Most important and personal aspect of fashion • Color catches the eye first – clothing choices are usually made based on it • The apparel industry likes to stress colors and combinations as “new” when they are not • Colors are pushed in a marketing manner, so clothing is purchased • Designers will give colors interesting and unique names to catch the consumer – Ruby red

  5. Color Terms in review - revisited dimensions Color wheel • Hue – basic name • Value – lightness or darkness • Tint – add white • Shade – add black • Intensity – brightness or dullness • neutrals • Primary, secondary, intermediate • Warm (fire) – cool (ice) • Schemes – (harmonies) • Monochromatic, analogous, complementary, split-complimentary, triad, accented neutral

  6. Color Tricks (form=body) • Dark, cool, and dull colors = form seems smaller • Black, navy, dark blue-violet, charcoal, chocolate, dark green = slimming form • Light, warm, bright colors = form seems larger • Color placement can manipulate the viewer’s perception of the form • What do you think a one-color outfit does to the form? • Makes it appear thinner

  7. Enhancing personal coloring • Remember the psychological connection of color to emotion • Key your color choices to your personal coloring for visual harmony • Test colors in daylight instead of artificial light • Personal color categories • Winter • Spring • Summer • Autumn

  8. Play with color - worksheet • Follow the directions ON THE WORKSHEET AS A GROUP – WORK TOGETHER! • play with the color schemes and Identify your favorites • define personal coloring and the seasonal colors** use pp. 208-213 in fashion! text • Finally, use this information to identify where you fit. Are the colors you like best the best ones for your personal fashion?

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