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Mass Media

Mass Media. Movies – Images on the Big Screen. Movies…. The Monster that Ate Hollywood… (PBS Frontline Series) http://www.imdb.com. Movies – Powerful Impact. Theatre Environment Gigantic Screens Darkened Theatres Dolby Surround Sound & DHX Stadium Seating Focus of our Attention

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Mass Media

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  1. Mass Media Movies – Images on the Big Screen

  2. Movies… • The Monster that Ate Hollywood… (PBS Frontline Series) • http://www.imdb.com

  3. Movies – Powerful Impact • Theatre Environment • Gigantic Screens • Darkened Theatres • Dolby Surround Sound & DHX • Stadium Seating • Focus of our Attention • No Distractions • Innovations • Content • Technology

  4. Movies – Artists vs. Budgets • Merchandise Tie-Ins • Toys • Music • Product Placement

  5. Movie Ratings – Censorship?(Or protection against censorship?) • Motion Picture Producers and Distributors of America (1922) • Motion Picture Production Code (1930) • Classification and Rating Administration Board (1968) • MPAA Ratings (Jack Valenti)

  6. Movies – MPAA Ratings http://www.mpaa.org

  7. Movies – Rating Content • Purpose of the Ratings • Developing a Rating System • Social Impact of Ratings • Economic Impact of Ratings • Protection against censorship?

  8. Media Response Assignment… • Respond to the following: • Can watching violent content in the media cause real-life aggression? Justify why you do or do not believe there is a link between media violence and our behaviors. • Approx. 1 – 2 pages, double spaced; • Bring typed response to class on 02/13.

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