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Fairtrade Explained 27 th September 2008

Fairtrade Explained 27 th September 2008. Fairtrade Foundation. Our Vision. ‘ A world in which every person, through their work, can sustain their families and communities with dignity ’. Fairtrade Foundation. The FAIRTRADEMark.

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Fairtrade Explained 27 th September 2008

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  1. Fairtrade Explained 27th September 2008

  2. Fairtrade Foundation Our Vision ‘A world in which every person, through their work, can sustain their families and communities with dignity’

  3. Fairtrade Foundation The FAIRTRADEMark • An independent consumer label which appears on products as a guarantee that disadvantaged producers in the developing world are getting a better deal.

  4. What does Fairtrade deliver? • A trading model set up to tackle poverty • Working to improve the situation of the farmer at the bottom of the supply chain • Not charity but better trading conditions and paying a fair and stable price to the farmer of the crop

  5. Fairtrade Foundation Our history Some of our founders…

  6. Fairtrade Foundation What we do • Promote the sales of Fairtrade certified goods through our communications work • Provide information to enable the sourcing of Fairtrade certified crops • Record and provide transparency across the supply chain • Independent certification, granting the use of the Fairtrade mark through a license

  7. Fairtrade Foundation Internal Structure

  8. Fairtrade Foundation Certification

  9. Comms • CAMPAIGNS • Fairtrade Fortnight • FairtradeTowns/Schools/Unis/Faith Groups • MEDIA &PR • Broadcast • National and local • MARKETING/CREATIVE SERVICES • Materials • New media

  10. FLO Working with Producers

  11. FLO Structure

  12. Internationally Structure FLO FLO - Cert FLO EV Separate legal entity Certifies Producer groups Registered supply chains Annual auditing Develop standards Formulate Price + Premium levels Producer Business Unit (PBU) – provides in country support 20 National Labelling Initiatives UK: Fairtrade Foundation Sweden: Rattvisemarkt Mexico: Comercio Justo France, Switzerland, Netherlands, Norway, Belgium, Denmark: Max Havelaar USA, Canada, Germany, Luxembourg, Italy: Transfair Ireland: Fairtrade Mark Japan: Fairtrade Label Austria: Fairtrade Australia & NZ: Fairtrade Labelling

  13. Fairtrade Internationally • Working with • 632 producer organisations • across 3 continents • in 59 countries

  14. Setting a minimum price … The Guarantees • Fairtrade sets a Minimum Price + Social Premium • Covers sustainable costs of production • Set by region or country • Graded for conventional and organic

  15. The Guarantees Examples of premium use

  16. Greater respect and protection for the environment The Guarantees • Reduction in use of pesticides • Development of Integrated Crop Management • Ongoing improvements in the environmental sustainability of the production

  17. A Brief Guide Licensing a Product • Companies contact the Fairtrade Foundation • Check that product can be licensed: - Commodity covered by Fairtrade Standard - Complies with the rules and policies of Fairtrade Foundation and FLO. • Assist company to source Fairtrade ingredients and ensure supply chain is registered with FLO-CERT • Companies apply for products and artwork on packaging • Products licensed and launched into market

  18. Thank you Any questions?

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