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Designing With Type part 2

Designing With Type part 2. During Middle Ages books were called…. papyruses illuminated manuscripts scrolls calligraphy What does “Illuminated” mean?. The first printing press was invented…. by William Caslon in 15 th century in 18 th century b & e by Johannes Gutenberg a & c.

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Designing With Type part 2

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  1. Designing With Typepart 2

  2. During Middle Ages books were called… • papyruses • illuminated manuscripts • scrolls • calligraphy What does “Illuminated” mean?

  3. The first printing press was invented… • by William Caslon • in 15th century • in 18th century • b & e • by Johannes Gutenberg • a & c

  4. Name 2 main type categories • ascender and descender • Serif and Sans Serif • cold and hot metal type • none of the above

  5. Which fonts are older,Serif or Sans Serif?

  6. Leading – spacing between lines This term derives from “hot type” typesetting (strips of lead were placed between lines of type) and refers to the amount of spacing between lines of type. This term derives from “hot type” typesetting (strips of lead were placed between lines of type) and refers to the amount of spacing between lines of type. This term derives from “hot type” typesetting (strips of lead were placed between lines of type) and refers to the amount of spacing between lines of type.

  7. Leading – spacing between lines How much leading? One rule of thumb suggests adding about 20% or around 2 points to the point size of your text as a starting point for adjusting line spacing. Less is generally too crowded. Type size: 32 pt. / Leading Size: 34 pt.

  8. Kerning – spacing between letters

  9. Kerning – is the individual attention given to the spacing between any two letters

  10. Kerning Pairs These are pairs you must start paying attentiontoo in everything you design in this program. OC — curved letters need special attention Ya — always kern after a y Hi or fl — vertical letters together or ligatures Wn — oblique letters always present a problem

  11. compare these logos

  12. compare these logos

  13. “Typolution” Animation by Olivier Beaudoin: http://www.youtube.com/watch?v=zVPfTlpCKaw

  14. Famous Graphic Designers David Carson http://www.ted.com/talks/lang/en/david_carson_on_design.html Paula Scher http://www.hillmancurtis.com/index.php?/film/watch/paula_scher/

  15. To Get More Ideas for Project 2 “Type City” – Interactive Project

  16. More Useful Links All you need to know about different typefaces: http://www.paratype.com/help/term/

  17. Need More Fonts? http://www.dafont.com http://www.urbanfonts.com

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