1 / 7

The Power of Conformity

The Power of Conformity. By Jocelyn Lee. Background. Conformity – individual behavior following behavior patterns of a particular group Solomon Asch (1950s) – 1 st systematic study of conforming behavior How powerful is the need to conform in influencing our behavior?. Method.

roch
Télécharger la présentation

The Power of Conformity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Power of Conformity By Jocelyn Lee

  2. Background • Conformity – individual behavior following behavior patterns of a particular group • Solomon Asch (1950s) – 1st systematic study of conforming behavior • How powerful is the need to conform in influencing our behavior?

  3. Method • Simple visual comparison task in a group setting

  4. Method • 1st trial: everyone (confederates of the experimenter) answers the correct response • 2nd trial: all other “participants” answer with the same incorrect response – what does the subject do?

  5. Results • Approx. 75% of subjects went along with the group’s consensus at least once (each subject participated in the situation several times) • Agreed with the group’s incorrect response 1/3 of the time • Control group (individually wrote down answers): correct 98% of the time

  6. Significance • Scientifically demonstrated the power of social pressure to conform • Sparked a wave of many more studies on conformity

  7. Related Research/Criticism • Factors that influence conforming behavior: social support; attraction and commitment to the group; size of the group; sex ---- • Widespread support • But… Can Asch’s findings extend outside the laboratory to real-world situations (more important matters)?

More Related