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Airbus 380 vs. Boeing 787

Airbus 380 vs. Boeing 787. Background Target Market Orders to Date Questions. Airbus 380. Boeing 787. Size !!!. The B 787. The A 380 Cargo. The A 380 Passenger. Size !!!. Weight. = 165. Height. = 5. Wing span. Basic Statistics. Marketing Strategies.

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Airbus 380 vs. Boeing 787

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  1. Airbus 380 vs. Boeing 787 Background Target Market Orders to Date Questions

  2. Airbus 380 Boeing787

  3. Size !!!

  4. The B 787

  5. The A 380 Cargo

  6. The A 380 Passenger

  7. Size !!!

  8. Weight = 165

  9. Height = 5

  10. Wing span

  11. Basic Statistics

  12. Marketing Strategies Comfort, Hub & Spoke service (A 380) vs. Direct Flight (B 787) Fuel economy through size (A 380) vs. Design (B 787) Airport modifications OK (A 380) vs. compatible with existing airports Longer boarding/deplaning time offset by increase flight comfort (A 380)

  13. Luxury

  14. Luxury

  15. Luxury

  16. In flight luxury • Singapore Airlines

  17. Market Research • “Demographic trends are changing…..Urbanization in Asia, coupled with the rise of a new middle class, a strong demand for air travel between the world’s growing mega-cities, and the airports at these cities are getting increasingly congested….” • - Philip Lawrence, Aerospace Research Centre

  18. Market Research • “… a tremendously expensive way to address a small and shrinking market. Given the excessive weight, it can be operated profitably on only a small number of routes…” • Richard Aboulafia of the consulting Teal Group

  19. Distribution Paradigm Hub and Spoke Point to Point

  20. How have things fared? • A-380, ~ 257 firm orders • Emirates • Singapore Airlines • Qantas • Lufthansa • Air France • Korean Air • B-787, ~ 859 firm orders • Air India • All Nippon • UAL • Air Canada • JAL • Qantas

  21. Questions?

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