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Navigating the Digital Transformation: Insights from Mehmet C. Toros on Connectivity and Content

In this compelling presentation, Mehmet C. Toros, Vice President of Sectorial Relations & Project Management Coordinator at Caspian Telecoms, discusses the profound impact of digitization on our environment and daily lives. He examines the rise of mobile connectivity, the role of social media, and content accessibility in shaping modern consumer experiences. With statistics showing the explosive growth of smartphone usage and internet households, Toros highlights the emotional dependencies we develop with technology and the evolving landscape of social networks. This insights-rich talk emphasizes the importance of balancing technology with humanity.

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Navigating the Digital Transformation: Insights from Mehmet C. Toros on Connectivity and Content

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Presentation Transcript

  1. NEW WAVES IN DIGITAL WORLD Mehmet C. TOROS VicePresident SectorialRelations & Project Management Coordinator Caspian Telecoms’2013 – 18th April 2013

  2. DigitizingTheEnvironment • Mobility • Social Network • Social Media • Content • News Agencies( video recordingbyphones)

  3. DigitizingThe Environment • Connected Consumer • Everywhere at anytime • Empowered • Personelizedcontent • Instantaccess • Impactstodaily life • Health, Travel, Home, Work, Education, Driving…. • 34 timesperdaysmartphonecheck • Emotionaldependency on technology • Changingthebehavior • Content ovnership • Content accessibility Content on demandwhereeverthepeopleare… allthe time • Keepthedevicesturned on

  4. DigitizingThe Environment • ConnectedHome • Internet Households • 680 millionhouseholds ( 37% Globally) in 2012 • Thenumber of internet householdswillreachto 814 millionby YE 2016 • Over 94% willhave Broadband • Wireless broadbandoutpacesfixedlineservicesin someregions. • ConcumerElectronics CE CE Devices • Second Screen INTEGRATE • Online Content • Apps

  5. Mobility • Mobiles & Portables • Mobile Phones • Mobile –Cellular subscriptionswere6.4 billionin 2012 • Itwillreachto7 billionin 2014 • Mobile BroadBand • Total number of Mobile BB subscriptionwere 1.1 billinon in 2012 • Itwillclimbedto 2.1 billion at theend of 2013 • Smart Devices • Appr. 1 billionsmartphonesare in useglobally • Google is activating 1.3 millionAndroiddevices a day • Eachnewversion of theiphonesells as much as previousversionscombined

  6. Social Network • What is social network ? YOU !…. POPULAR !… INTERNET !...

  7. Social Network • Family • Friends • Work Colleagues • Neighbors • Community Members • People doingwhatpeople do… • Talking • Arguing • Gossiping • SharingInterests • Real Life Connections • CreatingIdeas • Making New Friends with

  8. Social Network • Awareness • Awareness of social network sites is veryhigh • Facebook is closeto 100% • Twitterreaches 80% • Google+ is knownby 70% • B KONTAKTE is big in Russia. 52% Awareness. • Awareness of Qzone is 63% in China. • Over 2 billionpeopleusesocial network sites • Morethen 7 out of 10 internet usersaremember of at leastonesocial network • Itwillclimbedto 2.1 billion at theend of 2013

  9. Social Media • Media Effects • 40 millionphotosperdayand 1,000 commentspersecondareinserted into INSTAGRAM • 8 millionpeoplewatchedFelixBaumgartner’s SKYDIVE live on YouTube • Financial Times has moredigitalsubs thennewspaperbuyers (300.000) • El James’ FiftyShadestrilogybecame thebestsellingauthor ever on Amazon UK • The Daily Mail Online is themost visitednewspaper site in theworld.

  10. Content • ContentEffects (Olympic Games) Beijing 2008 ; DigitalOlympics • 9.66 millionTweetsmentionedtheopeningceremony London 2012; MostDigitalConnectedOlympics • Morethen 150 millionTweets • 450 millionclicks on offical web site • 39,6 billionpagesviewed • 1.45 Tbps data transfer • 16.000 hoursdaily video streaming

  11. Gettogether in a restaurant… Having a coffee… Supportingtheteam… Pleasantlychatting in cofe… Enjoyingthebeauty in a museum… Enjoyingtheday at thebeach…

  12. "I fear the day when the technology overlaps with our humanity ......" 

  13. THANK YOU….www.turktelekom.com.tr

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