National Conference on Agriculture Rabi Campaign 2012 – 13

1. National Conference on Agriculture Rabi Campaign 2012 – 13 Strategy for Technology Extension Group II (Andhra Pradesh, Assam,Bihar, Maharashtra,TamilNadu,Sikkim,Dadra & Nagar Haveli,Lakshadweep,Chandigarh)

2. NEED FOR TECHNOLOGY EXTENSION

3. Strategy for Technology Extension • Extension through organising farmers into groups.--- • Farmer Interest Group • Farmer Producer Group • Extension through cadre of service providers--- • Scoutsin CROPSAP • BTM in ATMA • PMT in NFSM • TA in INSIMP

4. Strategy for Technology Extension • Extension through Contract Farming • Extension as a Part of Project implementation. • Public Private Partnership in extension.

5. 1. Public Private Partnership Objectives • To mobilise farmers into groups and federate groups into ‘Producer Companies (PCs)’. • To implement end-to-end Extension Projects to develop crop specific value chains. • To demonstrate public/private technologies (e.g. seed and other inputs). • To increase productivity by adopting best of technologies in public and private sector. • To aggregate farm produce.

6. Convergence of all Government Interventions • Backward linkages possible through: • Rashtriya Krishi Vikas Yojana. • National Food Security Mission. • National Horticulture Mission. • National Program for Micro-Irrigation. • Programmes under Micro-Management. • National Programme for Soil Health. • Technology Mission on Cotton. • Integrated Scheme for Oilseeds, Pulses & Oilpalm. 6

7. Maharashtra Experience PPP – Market Linkage of Small Holders • Projects Under PPP – 12 • Participating Companies – 20 • Farmers – 1 Lakh • Area – 1 Lakh Ha. • Project Cost – Rs. 250 Cr. • Share of farmers & Pvt. Sector –Rs.140 Cr. • Government Share – Rs. 110 Cr.

8. 2. Individual Coverage RYTHU BATA ( AP ) • Rythu Bata is being implemented with the following objectives: • To provide extension services at the door step of the farmers. • To create awareness about the ongoing Government programmes. • To understand the problems being faced by the farmers. • To get the farmers group formed in the process of Rythu Bata • To Mobilise MAO to visit the village regularly.

9. RYTHU BATA ( AP ) • Rythu Bata is being implemented with the following objectives: • To hold meetings for the groups at the Mandal level. • To display prominently on the Black Board/Gram Panchayath office the date & time of visits. • To organiz exhibitions during the meetings by involving ATMA, NGOs,KVKs Rythu Sanghams and private Organizations to generate interest and to motivate farmers.

10. 3. Mass Coverage : RythuChaitanyaYatra(AP) • An innovative approach to train the farmers in the technology gaps by organizing Rythu Chaitanya Yatras (RCY) • An opportunity to the extension staff of Agriculture, ANGRAU & Line Departments to reach every habitation and interact with farmers. • To educate in latest technology in Agriculture and allied subjects and to train the farmers on technical gaps and on various Government programmes and schemes.

11. Example: Popularization of Cotton Picker (AP) • Cotton Picker Machine was introduced in Warangal District. • Individual farmer can pick the whole cotton in field. • Saves labour charges upto 4500/- per acre and maintains the quality while cotton picking & prevents dust carrying with cotton. • Farmers Groups are being motivated to popularize these machines in a big way.

12. 4. Coverage through IT : AGRISNET (AP) www.apagrisnet.gov.in Online License Management system for Fertilizers Package of practices of 18 major crops Online Soil Health Card Product Market Identification Matrix for Agri exports Trainings Ask an Expert

13. Information to Farmers on phone (AP) • An application in AGRISNET portal to send SMS • Seed Availability • Soil Test based Fertilizer recommendation • Pest alerts • Misbranded pesticide information • Each day district specific five voice messages at regular intervals are sent to the farmers. • 3 messages on Agriculture • 1 message on Animal Husbandry • 1 message on General, weather, prices etc.

14. Addressing the problem through Automated Call Center (AP) Farmer calls toll free no.1800-425-3536 • Farmers call/problem is recorded and stored in the form of voice file & routed to respective districts Complaint Management System District JDA/ concerned officers log in Listens to the voice file Addresses the issue by calling the farmer back & then Closes the query Commissioner & Director of Agriculture monitors the calls and action taken by the concerned officers.

15. Success Story on Custom Hiring centre for Paddy- SMSRI 5.Coverage Through Service Provider AGRICULTURE – FARM MECHANIZATION (AP) Custom Hiring Station Name :Anil Agros Machinery Provided Tractor, Transplanter , Harvesters - track Type, Seedling Machine, Soil pulvarizer, Seedling trays, Laser Leveling Machine, Power Weeders 50% subsidy under RKVY 2011-12 is provided to this beneficiary. • The farmers who got transplanted using Rice transplanter. • 20% rise in productivity is noticed. • The farmers are feeling satisfied using this custom hiring centre. • This has benefitted the farmers in reducing the cost of cultivation by Rs. 4000 per Ha.

16. 6. Personalised Coverage FARM CROP MANAGEMENT SYSTEM (FCMS) (TN) Farmer Data Base Individual Farm Mapping, Land & water status Crop Plan Bouquet of crops & IFS SMS/ Email alerts Village, Block & District level planning Input Assessment & Stake holders synergy Crop Health Monitoring Yield Forecast & Advance Mkt. Assmt.

17. AGRI MARKETING INTELLIGENCE AND BUSINESS PROMOTION CELL (AMI & BPC) (TN) FCMS Local / District / State / National / International Market Price AMI & BPC • Advisory to farmers on - • Post harvest processing & value addition • Marketled Agriculture • Future market • Price trend • Information to Department on TREND ANALYSIS • Infrastructure gap in post harvest & Processing

18. 7.Strategy for Scaling up: Bihar Experience To increase production of paddy, wheat & maize To increase area of Maize, Arhar & Madua in non traditional growing area To increase use of organic/bio fertilizer Green mannuring with Moong & Dhaincha Transparency in input distribution Massive training to farmers up to tail end To promote new agriculture implements Transparency in implement distribution To increase pulses area

19. Scale up - Plan (Bihar) • Green mannuring - 5.00 lakh ha. • Paddy cultivation with SRI technique - 7.00 lakh ha. • Promotion of Hybrid paddy - 6.00 lakh ha. • Maize, Arhar Madua in non traditional area- 0.60 lakh ha. • Arhar on farm bunds - 1.36 lakh KM (8100 ha.) • Training to ladies transplanters – 500 ladies/ Block • Trainings to farmers field • Krishi Utsav Rath • Block level Krishi Utsav Shivir • Distribution of inputs & implements in mela mode

20. New initiative(Bihar)Transplanter’s Training

21. New Initiative (Bihar) INPUT DISTRIBUTION IN MELA MODE CAMP INPUT DISTRIBUTION IN CAMP FARMER’S CHOICE FOR PURCHAGE PAYMENT TO FARMERS IN CAMP TECHNICAL INPUT OTHER INPUTS ON SUBSIDY

22. New Initiatives (Bihar) Arhar cultivation on farm bund Target: All demo area under SRI & Hybrid paddy

23. 8.On Going Initiatives Some Issues Manpower: • To Provide manpower at all levels. • SMS to be increased from 2 to 4 per Block. • Need for increase in Salary of SMS to overcome high attrition, 10% increase in salary every year • Addl. Manpower from DAESI and ACABC • Need to increase compensation to FF from Rs.4000/- to 12,000/- per year. DAESI: • Cost Sharing between Dealer : Government : Company proposed as 25:25:50

24. New Activities….. • Display Boards indicating the name of Extn. Functionary with contact details • Pico/Ultra Light Portable Projector+Low Cost Film/Hand held devices to BTMs / SMSs • Kala Jathas & other innovative ext. methods

25. Mass Media Support Mass Media: • Pro-active involvement of SLCs/DLCs in content creation • Utilization of DD/AIR to disseminate advisories/messages to cope up with emergent situations KCC: • Supervision of quality of services :Greater State Care • Appointment of Nodal Officers for KCC • Appraise KCC agents about new schemes & programmes • Increase number of KCC agents and location as per call flow

26. Thank you Water is life !!!