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The Future of SEO: 2015 Ranking Factors survey

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The Future of SEO: 2015 Ranking Factors survey

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  1. The Future of SEO: 2015 Ranking Factors survey (source moz.com)

  2. Domain Related SEO Features: • Domain-Level, Keyword-Agnostic Features: Domain name length, TLD extension, SSL certificate, etc. • Domain-Level, Link Authority Features: Based on link/citation metrics such as quantity of links, trust, domain-level PageRank, etc. • Domain-Level Keyword Usage: Exact-match keyword domains, partial-keyword matches, etc. • Domain-Level Brand Metrics: Offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of usage about the site, entity association, etc.

  3. Page-Level Social Metrics: Quantity/quality of tweeted links, Facebook shares, Google +1s, etc. to the page • Page-Level Link Metrics:PageRank, Trust metrics, quantity of linking root domains, links, anchor text distribution, quality/spamminess of linking sources, etc. • Page-Level Keyword & Content-Based Metrics: Content relevance scoring, on-page optimization of keyword usage, topic-modeling algorithm scores on content, content quantity/quality/relevance, etc. • User Usage & Traffic/Query: Data SERP engagement metrics, clickstream data, Visitor traffic/usage signals, quantity/diversity/CTR of queries, both on the domain and page level • Page-Level, Keyword-Agnostic Features: Content length, readability, Open Graph markup, uniqueness, load speed, structured data markup, HTTPS, etc.

  4. Page-Level Keyword Usage Features:These features describe use of the keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc).Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  5. Page-Level Keyword Agnostic Features:These elements describe non-keyword-usage, non-link-metrics features of individual pages (such as length of the page, load speed, etc.).Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  6. Page-Level Link-Based FeaturesThese features describe link metrics to the individual ranking page (such as number of links, PageRank, etc.)Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  7. Page-Level Social Metrics These features relate to third-party metrics from social media sources (Facebook, Twitter, Google+, etc.) for the ranking page. Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  8. Domain-Level Keyword Usage Features: These features cover how keywords are used in the root or subdomain name, and how much impact this might have on search engine rankings. Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  9. Domain-Level Brand Metrics These features describe elements that indicate qualities of branding and brand metrics. Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  10. Domain-Level Link-Authority Features:These features describe link metrics about the domain hosting the page.Rated on a scale from 1 (no direct influence) to 10 (strong influence).

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