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Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:

Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:. Endorsement package. “Boston Rob”.

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Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:

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  1. Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:

  2. Endorsement package “Boston Rob” Boston Rob has been in the radio business since 2001. He got his start with ROCK 105.3 and The Show by coming in third in the original Apprentice contest. Starting out as a stunt boy, Boston Rob won the hearts of the loyal P1 audience. Boston Rob is known for his incomparable love for all things Boston, particularly the Boston Red Sox! Rob also loves boxing, working out, running, surfing, cooking, gardening, collecting sports memorabilia and stand-up comedy. Boston Rob from The Show M-F 6am-10am

  3. Endorsement campaign Boston Rob endorsement program is a 26-week campaign including the following elements: On-Air Audio • (5) Boston Rob will do a :30 second live endorsement each day Monday-Friday 6am-10am. • (4) weekly :30 second commercials Monday-Friday 6am-10am. • (5) weekly :30 second commercials recorded by Boston Rob to air outside of his show Mon-Fri 6a-10a • (5) weekly :30 second commercials to air during evenings Monday-Sunday 7pm-12am • (5) weekend commercials to air Saturday-Sunday 5am-8pm

  4. Extending the Endorsement BrandWith a Rich Media Overlay • Each of our personalities have a customized page on our websites that is all about them and that they promote • We have the ability to run a customized personality Rich Media overlay that will launch when the station DJ’s personality page is launched. • Package delivery details on the following page

  5. 26 Week Program Summary ENDORSEMENT DELIVERABLES • (5) weekly :30 second endorsement commercials airing in the premium first position. – 130 over 26 weeks • 19 weekly :30 second commercials to air throughout the week on ROCK 105 – 494 over 26 weeks • Each month Boston Rob will record up to 3 commercials to air outside of his broadcast daypart (Mon-Fri 6a-10a) PERSONALITY RICH MEDIA OVERLAY • Rich Media Overlay with a station personality. This will be customized for your needs and includes (:07) of copy. • 728 x 90 lockdown on the first time the page launches • 234x60 banner ad inclusion in station opt-in e-mail blast for 2 weeks • 50,000 728x90/300x250 impressions to run over 2 weeks across the site Weekly Investment: $2,265 26-Week Net Investment: $58,890 Program requirements • Minimum 26 week duration • Due to the nature of an endorsement campaign this is a non-cancelable agreement. Our valuable talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.

  6. iHeart Radio Sponsorship • The launch of iHeart Radio has increased listenership via our station websites by 63%. iHeart Radio has enhanced and expanded the music experience beyond our on-air broadcasts.  Our goal was to build a compelling, fully integrated radio service, with the best music, entertainment, information, sports that we knew our listeners loved, and make it available wherever our listeners are. • Key benefits to iHeart Radio include: • Improved programming quality • Enhanced listening experience • More music and fewer stop-sets • Expanded digital audio offerings • As the exclusive sponsor of this “more music,” you will receive: • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • 20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration

  7. 26 Week Program Summary ENDORSEMENT DELIVERABLES • (5) weekly :30 second endorsement commercials airing in the premium first position. – 130 over 26 weeks • 19 weekly :30 second commercials to air throughout the week on ROCK 105 – 494 over 26 weeks • Each month Boston Rob will record up to 3 commercials to air outside of his broadcast daypart (M-F 6a-10a) IHEART MUSIC STREAMING SPONSORSHIP • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration Weekly Investment: $2,265 26-Week Net Investment: $58,890 Program requirements • Minimum 26 week duration • Due to the nature of an endorsement campaign this is a non-cancelable agreement. Our valuable talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.

  8. Nalley “We had buyers coming in the dealership the first week, in fact we sold the first car in the first few days” – Todd Noffisinger, General Manager SITUATION • Nalley Nissan wanted to do some measurable marketing to create awareness for its auto group. They wanted to stand out with more than just spots on-air. • Use an integrated strategy incorporating all station assets to drive sales • Build partnership between station and client using an integrated endorsement campaign • Increase traffic to dealership in sales and services. OBJECTIVE • The campaign was built around WUBL’s Lance Houston’s relationship with the listeners, what makes Nalley Nissan different than the other dealerships? CAMPAIGN • Online • :30 second streaming spots • Rich Media Overlay and Web page take over • :15 second pre-roll video • Ads DJ’s Blog page • On-Air • :30 second live reads during PM Drive • :30 second recorded spots across all day parts RESULTS • Dealer sold a car within the first three days. • Listener came into the dealership and said “I heard Lance talking about you guys.” • Dealer had sales increase during the first month. • General Manager had listeners asking for him by name. Contact: William Barber from CC Atlanta, GA for more information

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