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Company

Company. Name of the solution. The Problem . Describe the pain your solution is alleviating Tell us who the problem relates to i.e. the target audience Back it up with market data to show severity of problem. Your solution – What is it. In 140 characters or less, describe your solution.

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Company

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  1. Company Name of the solution

  2. The Problem • Describe the pain your solution is alleviating • Tell us who the problem relates to i.e. the target audience • Back it up with market data to show severity of problem

  3. Your solution – What is it • In 140 characters or less, describe your solution

  4. Your solution • Key is to describe how your solution addresses the problem better than the current solutions in existence • What’s the secret sauce (tech, process improvement, citizen engagement, etc.)

  5. How it works • Use images/text to do a quick walk through of your solution from a user perspective

  6. Market opportunity/size • Help us understand how BIG the market you are addressing is – use global/local stats in $$ • Show trends in your local market and/or on the continent that conveys how large the addressable market is – or how long the market will continue to grow and exist

  7. Business Model • Describe how you get your product to the users (subscription, referral, service, etc) • Describe how you make money • Show us your cost of acquisition vs income generated per user i.e. unit economics

  8. Key Metrics • What successes have you had to date? • Emphasise key stats i.e. users, sales, retention, conversion • Consider using testimonials to show how your users find your solution - feedback

  9. Competitive analysis • Who is competition and how are you better placed?

  10. Investment • Tell us how much you are raising • Tell us how much you are looking for from The 97 Fund • Break down your investment to show where the money will be deployed • Diagrams will suffice here

  11. Marketing Strategy • With the proposed investment, how are you scaling the delivery of your product to the hands of users

  12. Projections • Show us how your key metrics will grow over the next 12-18 months with the proposed injection of capital. A graph will suffice • Key is to help us see how significant growth will be achieved

  13. Team • Profile the current team by role, experience and length of time with the organization

  14. Contact details • Name of contact • Email • Phone – preferably mobile • Social handles

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