1. Company Name of the solution

2. The Problem • Describe the pain your solution is alleviating • Tell us who the problem relates to i.e. the target audience • Back it up with market data to show severity of problem

3. Your solution – What is it • In 140 characters or less, describe your solution

4. Your solution • Key is to describe how your solution addresses the problem better than the current solutions in existence • What’s the secret sauce (tech, process improvement, citizen engagement, etc.)

5. How it works • Use images/text to do a quick walk through of your solution from a user perspective

6. Market opportunity/size • Help us understand how BIG the market you are addressing is – use global/local stats in $$ • Show trends in your local market and/or on the continent that conveys how large the addressable market is – or how long the market will continue to grow and exist

7. Business Model • Describe how you get your product to the users (subscription, referral, service, etc) • Describe how you make money • Show us your cost of acquisition vs income generated per user i.e. unit economics

8. Key Metrics • What successes have you had to date? • Emphasise key stats i.e. users, sales, retention, conversion • Consider using testimonials to show how your users find your solution - feedback

9. Competitive analysis • Who is competition and how are you better placed?

10. Investment • Tell us how much you are raising • Tell us how much you are looking for from The 97 Fund • Break down your investment to show where the money will be deployed • Diagrams will suffice here

11. Marketing Strategy • With the proposed investment, how are you scaling the delivery of your product to the hands of users

12. Projections • Show us how your key metrics will grow over the next 12-18 months with the proposed injection of capital. A graph will suffice • Key is to help us see how significant growth will be achieved

13. Team • Profile the current team by role, experience and length of time with the organization

14. Contact details • Name of contact • Email • Phone – preferably mobile • Social handles