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Social Media

Social Media. Communications for the 21st Century Dan A. Nelson. New Audience, New Media. Traditional Media losing followers U.S. Newspaper readership down as much as 10% Internationally, newspaper circ. Grows 3% annually More people cite internet than newspapers as primary source of news

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Social Media

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  1. Social Media Communications for the 21st Century Dan A. Nelson

  2. New Audience, New Media • Traditional Media losing followers • U.S. Newspaper readership down as much as 10% • Internationally, newspaper circ. Grows 3% annually • More people cite internet than newspapers as primary source of news *Source: The Pew Research Center for the People & the Press

  3. The New World Order • Web 2.0 • New approach to web site design and development, focused on user interactions, rather than static content. • PR 2.0 & Social Media • New approach to public relations/communications, focused on direct communication with individuals and groups through digital channels. (see http://www.briansolis.com )

  4. Social Marketing • Direct communications to individuals • One-on-one, in vast numbers, all at once • Blog posts • Email alerts • Facebook updates • Twitter feeds (tweets)

  5. The Basics: • Online services and tools • Social Networking: • Facebook • MySpace • LinkedIn • Plaxo • Classmates • Reunion

  6. Social Networking • New Media/Social Media • New Tools for old trades – Easy one-on-one communications, on a mass scale. – Fastest growing form of public relations and marketing – Obama was No. 1 Twitter user for months leading up to election, base on number of followers.

  7. The face of Facebook • 175 million users, with another 5 five million new users a week. • 18- to 24-yo < 25% users. • Fastest growth rate = 40-55 yo

  8. Facebook - components • Pages, Groups, Events • Pages: Individual profiles and updates • Groups: “Pages” for agencies, groups, associations, etc. • Events: “Pages” for specific happening, events.

  9. Facebook - content • What to Post • Photos: Posters, air quality images, signs, etc. • Videos: Anything from your 30-second PSAs to self-produced digicam vids of smoking burn barrels • News updates, or “tweets”* * More on tweets later!

  10. Facebook - Page

  11. Facebook - Group

  12. Other SM Sites • MySpace.com • Plateaued at 130 million members • Used mostly by younger audience (teen and college aged) • Heavily favored as playground for music lovers • LinkedIn • Professional connections, especially for employment/biz networking

  13. Blog Posts • Consider regular updates to your website using new blogging tools. • CMS: Content Management Systems • Wordpress • Joomla • Automatic feeds to FB, Twitter, SMS (short message service), etc. • Blogging provides the dynamic content needed keep visitors coming back!

  14. Email Alerts • Automatic digital message delivery to those who register. • Services available that can be integrated into any website with LITTLE website/formatting skills needed • www.mailermailer.com - free service for limited messaging.

  15. Twitter • Micro-blogging service • Maximum post = 140 characters • Twitter posts are known as Tweets • Twitter’s logo is a small bird

  16. Twitter • Registered twitter users can follow any other user, and be followed by any registered user. • Used extensively as a social ‘friends’ tool initially • Growing business use • Obama used Twitter to send headlines to millions of voters every day before the election.

  17. Twitter • Registered twitter users can follow any other user, and be followed by any registered user. • Used extensively as a social ‘friends’ tool initially • Growing business use • Obama used Twitter to send headlines to millions of voters every day before the election.

  18. What Tweets looks like: • Lancearmstrong: Another tough day at the ToC. Had a spill half way. Moto with a photog crashed in front of me and I t-boned them. Body's ok tho. • Lance Armstrong about 24h ago via TwitterBerry • ORCAA_Dan EPA to improve kids's health, monitor air toxics around schools. http://bit.ly/oRSD9 • 19 minutes ago from web • Who uses it? • 2.5 million people visit Twitter.com each month, growing at about 300,000-500,000 users per month and up over 440% since this time last year. (Source PR2.0 blog at www.briansolis.com )

  19. Twitter - What to Post? • ORCAA tweets one or twice daily about Burn Bans, upcoming events, specific programs (news about woodstove change-outs, lawn mower exchanges, etc.) • Tweets can be posted from computers, cell phone text messages, iPhones/Blackberries, etc. • Tweets can be RECEIVED as text messages, email alerts, etc.

  20. Twitter – Other Uses • Skills building/technology updates • Use of Hashtags (#) to categorize tweets • Weekly twitter ‘Conference’ between PR professionals and journalists • Enter search page of twitter.com or tweetchat.com and enter: • #journchat • Moderated discussion about use of Social Media tools in new communications world.

  21. Other Web 2.0 Tools • YouTube • Create account and post your agency PSAs, education videos, etc. • RSS feeds • Enable RSS on your website/Blog • RSS = Really Simple Syndication • Provides “news feed” to anyone who subscribes to your RSS • Digg, Stumble, FriendFeed, deddit, etc.

  22. THANK YOU! Dan A. Nelson Public Information Officer Olympic Region Clean Air Agency www.orcaa.org Dan.nelson@orcaa.org Twitter: ORCAA_Dan Facebook Group: Olympic Region Clean Air Agency

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