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THE GOLF BUBBLE

THE GOLF BUBBLE. Location: 2330 Wildwood Road Allison Park, PA 15101. Hours of Operation: Mon-Thurs: (11-10) Fri-Sun: (10-11). Owner: Corey DiPietro. About The Business. Type Of Business: Mainly Service Some Business Status Of Enterprise: Start-Up Price Ranges:

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THE GOLF BUBBLE

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  1. THE GOLF BUBBLE Location: 2330 Wildwood Road Allison Park, PA 15101 Hours of Operation: Mon-Thurs: (11-10) Fri-Sun: (10-11) Owner: Corey DiPietro

  2. About The Business • Type Of Business: • Mainly Service • Some Business • Status Of Enterprise: • Start-Up • Price Ranges: • Low Prices For Service (Lessons) • Mixture Of Range For Retail (Low To High)

  3. Products & Services • Products & Services: • Indoor Driving Range • Small Golf Pro Shop • Bags • Balls • Clubs • Cloths • Shoes • Other Accessories • Golf Lessons • Pay Per Half Hour or Hour Session • Putting Greens • Free

  4. Personal Skills & Experience • Friendly Service • Passion For Golf • Years Of Experience Golfing • College Education (Business MGMT/Marketing) • Masters Degree (MBA) • Golf Course Experience Work

  5. Pros Of Opening The Golf Bubble • Pros: • Freedom to run the business how you Want • Chance to make money • Opportunity to bring excitement into community • New product for area

  6. Why We Will Be Successful.. • Although there are numerous golf courses in the area; there is really no place, close within reason, where people can go to practice all year long. • We Offer Monthly And Yearly Passes • Lower Rate MVP Packages • Climate Controlled Area

  7. Floorplan • 20 Range Mats • Putting Green • Proshop: • Clubs • Bags • Apparel • Accessories • Shoes • Restrooms • Gross Square Footage:   60,800

  8. Employment Opportunities • General Manager/Owner (1) • Corey DiPietro • Cashiers (6) • Sells tokens and merchandise to customers, helps customers with any and all problems. • Maintenance Crew (6) • Gathers and collects range balls, maintains the golf mats, helps with any manual labor, restock any merchandise. • Golf Pro (1) • Teaches any private lessons scheduled, and helps with any specific customer questions or club fittings.

  9. Breakdown Of Wages • General Manager/Owner  Corey DiPietro (40 hr week) • Salary of $55,000 per year • Cashiers  6 (87 hr week) @ $8/hr • Total of $696 per week or $2784 monthly • Maintenance Crew  3 (87 hr week) @ $8.25/hr • Total of $717 per week or $2868monthly • Golf Pro  1 (10 hr week) @ $20/hr • Total of $200 per week of $800 monthly • Total monthly budget of $6450 on wages Total of 348 work hours per work week

  10. Job Specification Form

  11. Hiring Process • Contact local high schools and colleges • Golf teams • Contact specific courses and ranges about golf pros • Find people with prior experience in the industry

  12. Marketing Plan • Target Market • Potential Customers • Middle to upper-middle class • Roughly ages 25-50 • Pricing Strategy • Skimming • Prices relatively higher than competition • New product • Little competition

  13. Product Attributes • Physical: • Indoor • High quality • Climate controlled • Bubble shaped • Open roof in summer • Functional: • Reliability • Open all year • Never closed b/c weather • Service: • After Sale.. • 30 Day regular policy • Extended warranty plans • Professional club sizing/fittings • Symbolic: • Status • Social recognition

  14. The Difference.. • Enclosed, weather proof, professional • Available when other competitors are unable to be open • PGA tour pro’s are on staff • Lessons • Tips/Pointers • Our Image: • We are reliable, affordable, and more professional

  15. Grand Opening • Flyers and Billboards • Free Prizes and Games • Driving, putting, chipping competition w/ prize to winners • Giveaway T-Shirts, Hats, Golf Polo’s • Free range tokens • Discounted merchandise • PGA tour Pro autograph sessions

  16. Advertisements Punch Card

  17. Advertisements Cont. Billboard

  18. Start Up Costs

  19. Loan Information

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