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Active Rain

Active Rain

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Active Rain

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Presentation Transcript

  1. Active Rain For consumer direct results!

  2. What is Active Rain • ActiveRain is the best real estate blog on the market because it was designed specifically to suit the needs of the real estate industry. This is your one-stop-shop if you are interested in blogging for business within the real estate industry or to consumers seeking real estate knowledge. Our blogs include built-in lead capture systems, social sharing tools, SEO structured content, and the ability to post your blog on a website with extremely high domain authority.

  3. What is Active Rain • Because of the activity level and size of the community Active Rain provides fast results in SEO ranking • RainMaker account is required to make your “posts” public

  4. How we use it • Create SEO friendly mortgage related blog posts • Use “long tail” keyword terms • Use local SEO to tap into areas outside your normal market

  5. How we use it • Write articles about what you know • Pretend a borrower asked you a question about a specific product • Be descriptive to make sure you have plenty of content • You only need three or four basic articles

  6. The Result • Organic SEO for our search terms • Only 30% of searches are for generic key words home loan mortgage real estate • 70% are a variety of specific questions users are asking Google how to get a home loan in Dallas Desoto Texas mortgage rates buying real estate in Arlington….etc

  7. The Result

  8. The Result

  9. The Result

  10. Why we do it • Produces 3 to 5 calls every month • Allows easy marketing outside the normal market area • These become pre-approved leads • The real power is you now have a buyer to refer to your target Real Estate agent.

  11. Questions? • Need more info on SEO? Go to the Daily Mastermind Archive and check out the “SEO Knowledge” or “YouTube SEO for Google results” Both will give you a great insight on how to structure your content. www.facebook.com/MortgageMastermindGroup