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Pep Boys SEO Progress Update - September 10, 2008

This update outlines the current status of SEO recommendations for Pep Boys as of September 10, 2008. Today's delivery includes page recommendations specifically for the Car Offer page. No recommendations have yet gone live, impacting current results and reporting. Improvements will be visible 4-6 weeks post-implementation and should continue to progress in the coming months. Key discussions with Heidi and Mikhail have led to setting up a shared status spreadsheet for tracking URL's and recommendations, with ongoing focus on link building and cleanup to enhance online visibility.

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Pep Boys SEO Progress Update - September 10, 2008

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  1. what’s next Pep Boys Status Update Sep 10, 2008

  2. Pep Boys - SEO Status • Page Recommendations • Delivery of Page Recommendation on Car Offer page today • As of 9/10/08 no recommendations have gone live affecting results and reporting • Results begin to be seen 4-6 weeks after implementation and continue improving in future months • Conversation 9/8/08 with Heidi & Mikhail on implementing recommendations • Set up shared status spreadsheet of URL’s and page recommendations

  3. Pep Boys Keyword Movement - Google

  4. Pep Boys - Link Building Status • Link Clean Up • Secured Links • http://www.carnut.com/mylinks/auto.html • http://www.otoamerikan.com/link04.html • http://kumo.swcp.com/c-ez/dirname.htm • http://www-pal.usc.edu/~jan/cars.html • http://www.usstuff.com/gascan.htm • http://neworleanswebsites.com/cat/au/pr/pr.html • http://www.alpena.ca/ • http://www.ntcorvetteclub.com/Links.htm

  5. Link Building • Leverage Part X Direct: http://www.partsxdirect.com/home.aspx Include Outbound link on homepage of Parts X Direct using the following anchor text: Auto Parts or Pep Boy Auto Parts redirected back to pepboys.com Include an outbound link on Tires & Wheels page directed back to Pep Boys Discount Tire page using the following anchor text: Discount Tires or Pep Boys Discount Tires

  6. Pep Boys - Next Steps • Link Building • Continue link clean up and to identify further opportunities • ISG2 Applicant Tracking Software: http://pepboys.isg2.com/ • Include a footer link: Pep Boys Auto Parts • SEO • Work with Mikhail on implementations • Continue delivery of Page Recommendations • Next meeting analytics update

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