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Social Media: The Ins, outs and how-to's to position your organization

Social Media: The Ins, outs and how-to's to position your organization

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Social Media: The Ins, outs and how-to's to position your organization

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  1. Social Media: The Ins, outs and how-to's to position your organization IABC South Carolina – Professional Development Workshop / June 5, 2012

  2. Inbound v. Outbound Marketing Full infographic: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/

  3. Inbound v. Outbound Marketing • 200 million Americans have registered their phone numbers on the "Do Not Call" list • 86% of people skip TV advertisements • 44% of direct mail is never opened

  4. Inbound v. Outbound Marketing • Inbound Marketing Benefits • Costs 62% less per lead than traditional outbound marketing • Generate more revenue

  5. Inbound Marketing/Social Media Tools

  6. Blogging: Just Do It • Advantages • Increases SEO • Keep target audiences informed/latest information • Allows for interaction and two-way conversations • Comments, blog roll • Platforms • Wordpress, Blogger, Tumblr Small businesses that blog get 55% more website visitors.

  7. Blogging: Who to Watch • Best Western: You Must Be Trippin'

  8. Blogging: Who to Watch • HomeGoods: OpenHouse

  9. Blogging: Who to Watch • Feeding America Blog

  10. Micro-blogging: AKA Twitter

  11. Twitter: What It Looks Like

  12. Twitter Terms • Tweet – 140 characters max! • Re-tweet • Friend/follower • Following • Hashtag (#) • i.e. #smallbiz #IABCSC #socialmedia • @ - for mentioning or replying

  13. Twitter: Getting Started • Picking a username • Maximum of 15 characters • Adding a photo and bio • 10x more likely to be followed after adding a photo • 8x more likely to be followed after adding a bio • Finding folks to follow • Be followed

  14. Twitter: Best Practices • Choose a unique, spam-free handle • Optimize SEO with links • Use keywords in bio • Create your own keywords • Use no more than 3 hashtags per tweet • Reply when appropriate • Using @ vs .@

  15. Twitter: Who's Doing It Best? • Kodak @KodakCB • Southwest Airlines @SouthwestAir • Zappos @Zappos • Home Depot @HomeDepot • American RedCross @RedCross

  16. Facebook

  17. Facebook: What It Looks Like

  18. Facebook: What It Looks Like

  19. Facebook: What It Looks Like

  20. Facebook Terms • News feed • Status • Like • Comment • Friend/friend request • Timeline

  21. Facebook: Getting Started

  22. Facebook: Best Practices • Optimize cover photo and profile picture • Organize apps • Use the "Highlight" feature • Add milestones • Publish and highlight visual content

  23. Facebook: Who's Doing It Best? • Using the Highlight feature; pinning to the top • Starbucks • Identifying milestones • Livestrong • Cover photo • Fanta • Red Bull • Susan G. Komen for the cure

  24. LinkedIn

  25. LinkedIn: What It Looks Like

  26. LinkedIn: What It Looks Like

  27. LinkedIn Lexicon • Connections • Invitations (to connect) • Groups • Company profiles

  28. LinkedIn: Getting Started & Best Practices • Personal pages • Complete profile (100%) • Customize your URL • Add custom websites • Use keywords in your headline • Link to your Twitter account • Make your profile visible • Join groups • Company pages • Find your page and verify information • Assign admins • Post status updates • Add a link to your blog • Start a group

  29. New Trends

  30. Pinterest

  31. Pinterest: What It Looks Like

  32. Pinterest Phrases • Pin • Pinner • Pinboard • Repin

  33. Pinterest: Best Practices • Avoid self-promotion • Post interesting visual content • Engage with others – like or comment on pins • Use hashtags (#)

  34. Pinterest: Who's Doing It Best • Mashable – Infographics • Chobani yogurt • General Electric (GE) • Badass Machines • #GEInspiredMe campaign

  35. YouTube

  36. YouTube: Best Practices • Diversify content • Games, not contests

  37. YouTube: Who’s Doing It Best • Nike • GoPro • Helmet camera POV videos • University of Phoenix Online • Student testimonials • Home Depot • How-to videos

  38. QR Codes

  39. Social Media Management Tools • TweetDeck • Manages Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz • Best for managing 4-5 accounts • Hootsuite • Supports Twitter, LinkedIn, Foursquare, MySpace and WordPress • Better stats available for $ • CoTweet • Assigns responsibilities for follow-ups/replies • Supports Twitter and Facebook

  40. Analytics • Facebook Insights • Twitter search • Bitly • LinkedIn premium accounts • SocialMention • Google Analytics

  41. Additional Resources • Mashable • HubSpot • Inbound Marketing University • Social Media Examiner

  42. Questions?

  43. Contact Me • Lauren Todd • 864/324.6342 • laurendeckertodd@gmail.com