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MARKETING UNDERGRADUATE ELECTIVES Spring/Fall, 2020

MARKETING UNDERGRADUATE ELECTIVES Spring/Fall, 2020. Choosing a MKT Elective Summary. MKT 402 RESEARCH SKILLS FOR MARKETING INSIGHTS. You Should Take This C lass If: You want to develop analytical skills in conducting market research , especially in the digital environment

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MARKETING UNDERGRADUATE ELECTIVES Spring/Fall, 2020

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  1. MARKETING UNDERGRADUATE ELECTIVESSpring/Fall, 2020

  2. Choosing a MKT Elective Summary

  3. MKT 402 RESEARCH SKILLS FOR MARKETING INSIGHTS • You Should Take This Class If: • You want to develop analytical skills in conducting market research, especially in the digital environment • You want to understand and predict customer behavior to improve marketing effectiveness • Prerequisite: BUAD 307 or MKT 385x Selected Employers Spring, 2020: TTh 10:00-11:50 a.m. TTh 12:00- 1:50 p.m. Instructor: Professor Dinesh Puranam CONSUMER INSIGHTS/ BEHAVIOR

  4. MKT 405 ADVERTISING AND PROMOTION MANAGEMENT • You Should Take This Class If: • You are interested in understanding how to achieve marketing objectives with an integrated strategy for advertising, promotion, media, and creative • You want the skills to develop appealing campaigns and measure their success • Prerequisite: BUAD 307 or COMM 200 or COMM 302 or MKT 385x • Spring, 2020: MW 10:00-11:50 a.m. • MW 12:00- 1:50 p.m. • Instructor: Professor Arianna Uhalde Selected Employers CONSUMER INSIGHTS/ BEHAVIOR GLOBAL MARKETING MANAGEMENT ADVERTISING & PROMOTION

  5. MKT 406 PRACTICUM IN ADVERTISING & PROMOTION MANAGEMENT • You Should Take This Class If: • You are interested in hands on development of an integrated marketing campaign for a client from research to pitch to execution • You want experience working in an agency environment • You want to build your portfolio Selected Employers Prerequisite: MKT 405 or PR 340 or by approval Spring, 2020: MW 10:00 – 11:50 am Instructor: Professor Therese Wilbur ACCOUNT COORDINATOR OR ACCOUNT PLANNER COPYWRITER OR ART DIRECTOR MEDIA PLANNER CONSUMER INSIGHTS RESEARCHER

  6. MKT 410 PROFESSIONAL SELLING • You Should Take This Class If: • You are interested in finding out how you can help fulfill customers’ needs • You want the skills develop satisfy customers and develop long term relationships • Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors. • Spring, 2020: MW 2:00-3:50 p.m. • Instructor: Professor Gary Frazier Selected Employers SALES & RETAIL MANAGEMENT MARKETING/ BRAND MANAGER

  7. MKT 425 MARKETING IN A DIGITAL WORLD • You Should Take This Class If You Want To: • Understand Social and Digital marketing strategy • Experiment in deriving strategic insights from social media chatter • Learn current topics on the connected consumer • Pre-Requisite BUAD 307 or MKT 385 recommended preparations Selected Employers Spring, 2020: TTH 10:00-11:50 a.m. TTH 12:00- 1:50 p.m. Instructor: Dr. Gil Appel DIGITAL MARKETING COORDINATOR DIGITAL BRAND / PRODUCT

  8. MKT 430 RETAIL MANAGEMENT • You Should Take This Class If: • You are interested in exploring real-world scenarios that reveals the winner & losers within the retail community • Explore retail management by creating your own exciting “retail company” and then learn how to market said company in today’s highly competitive arena • Spring, 2020: TTh 2:00-3:50 p.m. • Instructor: Professor Steve Martin • Prerequisite: BUAD 307 Selected Employers

  9. MKT 440 MARKETING ANALYSIS AND STRATEGY • You Should Take This Class If: • You want to develop the ability to conduct in-depth analysis of real-world situations. • You want to sharpen critical thinking, communication, and managerial skills. • You wan to prepare yourself for an entry-level marketing job as well as higher level jobs such as a marketing manager position or an entrepreneur. • Prerequisite: BUAD 307 or MKT 385x • Spring, 2020: TTh 2:00-3:50 p.m. • Instructor: Dr. Dennis Schorr Selected Employers NEW PRODUCT DEVELOPMENT OR LICENSING MARKETING/ BRAND MANAGER

  10. MKT 445 NEW PRODUCT DEVELOPMENT AND BRANDING • You Should Take This Class If: • You are interested in understanding how to grow and manage strong brands • You want the skills to create and develop new products • Prerequisite: BUAD 307 or MKT 385x • Spring, 2020: TTh 6:00-7:50 p.m. • Instructor: Professor Therese Wilbur Selected Employers NEW PRODUCT DEVELOPMENT OR LICENSING MARKETING/ BRAND MANAGER

  11. MKT 446 PRACTICUM IN NEW PRODUCT DEVELOPMENT AND BRANDING • You Should Take This Class If: • You are interested in hands on development of a product from concept to prototypes • You want to work on cross-disciplinary teams with Engineers and Designers • Prerequisite: MKT 445 or by approval • Spring, 2020: TTh2:00-3:50 p.m. • Instructor: Professor Therese Wilbur NEW PRODUCT DEVELOPMENT OR LICENSING ASSISTANT

  12. MKT 450 CONSUMER BEHAVIOR AND MARKETING • You Should Take This Class If: • You are interested in how to get through to consumers suffering from information overload • You are interested in how consumers make decisions • Spring, 2020 TTh 10:00 a.m.-11:50 p.m. • TTh 12:00-1:50 p.m. • Instructor: Professor Valerie Folkes • Spring, 2020: MW 10:00 -11:50 a.m. • MW 12:00- 1:50 p.m. • Instructor: Professor Maria Rodas Selected Employers MARKETING/ BRAND MANAGER CONSUMER INSIGHTS/ BEHAVIOR

  13. MKT 461 MARKETING BLOCKBUSTER ENTERTAINMENT • You Should Take This Class If: • You are interested in understanding the business of creating and marketing entertainment blockbusters such as Beauty and the Beast, Star Wars, and Game of Thrones. • You want the skills to enter a major movie studio or network that require an understanding of target audience selection, story development, positioning, distribution, advertising, publicity and total franchise management. • Prerequisite: None. BUAD 307 or MKT 385x are waived • Fall, 2020 • Instructor: Professor Gene Del Vecchio FILM/TV MARKETING MANAGER CONSUMER PRODUCTS MANAGER PRODUCER, DIRECTOR, SCREENWRITER

  14. MKT 465 GLOBAL MARKETING MANAGEMENT • You Should Take This Class If: • You are interested in understanding how culture affects consumer values, priorities, preferences, and decisions. • You want the skills to succeed in an international environment. • MW 12:00-1:50 p.m. • Instructor: Professor Dennis Schorr Selected Employers GLOBAL MARKETING MANAGEMENT MARKETING/ BRAND MANAGER

  15. MKT 499 HAPPINESS AND WELLBEING IN THE MARKETPLACE • You Should Take This Class If You Are Interested in: • Communicating more effectively about happiness and wellbeing in personal and professional life • Developing marketing strategies that will generate profit and increase consumer happiness and wellbeing • MW 4:00-5:50 p.m. • Instructor: Dr. Arianna Uhalde Selected Employers COPYWRITER OR ART DIRECTOR CONSUMER INSIGHTS/ BEHAVIOR CONSUMER INSIGHTS RESEARCHER MARKETING/ BRAND MANAGER

  16. GRADUATING WITH MKT HONORS: BUAD 393/394 HONORS RESEARCH SEMINAR Earn a degree distinction Invitation in Fall of Junior year based on GPA Starts Spring of Junior year – Senior year 2 unit class Work with top 10 marketing research faculty Research and develop your marketing thesis Criterion: Marshall or Leventhal student U3 standing, or above Anticipated graduation date between Dec-20 and Aug-22 Overall USC GPA of 3.3 or greater Marshall GPA of 3.5 or greater https://www.marshall.usc.edu/departments/marketing/marketing-honors-research-seminar Eligible students will receive invitation e-mail later this semester

  17. GRADUATING WITH MKT HONORS: BUAD 393/394 HONORS RESEARCH SEMINAR Develop your own, academic research project from the initial idea to a completed research paper Attend research talks with Marketing faculty, Ph.D.’s Meet a world-class scholar and work on a 1 on 1 basis Learn about the academic research process and career path Graduate with honors

  18. CONSUMER BEHAVIOR MINOR Available to all students 18-20 units The requirements are: 1. MKT 450 (Consumer Behavior and Marketing) 2. PSYC 100 (Introduction to Psychology) 3. 3 or more courseschosen from the “menu” Minimum of 20 units taken (including MKT 450 and PSYC 100) must be unique to the minor (i.e., not be countable toward requirements for the major). Minimum of 16 units of all courses taken for the minor are not offered by the student’s major department

  19. Marketing Electives Advisor • Lars Perner, Ph.D. • Hoffman (HOH) 603 • Phone: (213) 740-7127     Cell:  (213) 304-1726 • perner@marshall.usc.edu • http://www.LarsPerner.comhttp://www.ConsumerPsychologist.com • Fall, 2019 office hours: • Monday, 2:00-3:00 p.m. • Tuesday, 11:00 a.m.-12:00 p.m. • Wednesday, 1:00-2:00 p.m. • Thursday, 2:00-3:00 p.m.

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