1 / 53

What is SEO and How Does It Work?

Start with defining SEO. Then different aspects of SEO - on Page and Off Page. How SEO can benefit the company's bottom line. How much time does SEO take? Why is SEO better than other paid marketing channels?

seomelbourne
Télécharger la présentation

What is SEO and How Does It Work?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is SEO and How Does It Work?

  2. Search Engine Optimization is a marketing platform that allows a business to get noticed and gain sales benefits. It can be actualized by both little and substantial organizations because of its minimal effort and versatility.

  3. What is SEO:

  4. It is a set of activities that help the websites to be easily found in search engine results when a particular keyword is searched for. A majority of individuals outside SEO have minimal knowledge on how SEO works and the way it contributes to business. includes creating an appealing content that the visitors would be interested to read and share.

  5. The Google Ranking Algorithm is intended to give higher positioning to websites with great SEO, thus, your website must be optimized completely. Google gives a superior positioning to pages that have high and relevant content. They likewise emphasize on the user-friendliness and the layout of the website.

  6. The diverse aspects of SEO

  7. SEO is classified into On-page and off-page activities. They are both essential to drive an SEO campaign, however, their application varies. To better comprehend the two SEO marketing systems, it is ideal to learn the basics of the search engine algorithm.

  8. On-page SEO:

  9. This includes upgrading the different parts of the site to impact positioning. On-page SEO makes your site simple to reach by both internet searcher bots and potential clients. When you do a decent on-page SEO, it is simple for the web crawlers to index your pages and comprehend what truly is the site all about. It makes navigation very simpler if the site structure is clear. The greater part of these changes are things you have control over and can make changes as and when needed. They include:

  10. Title labels: Do not miss to add the targeted keyword in your title. Also, the title length has to be within 70 characters.

  11. Headings: If you want to add more weight to your site, add targeted keyword in your headings. The H1 tag is essential and every page should have one. You can also add H2, H3, H4, H5, and H6 tags, however, they aren’t mandatory.

  12. URL structure: If possible, try adding the keyword in the URLs. However, do not alter all the URLs just to have the targeted keyword.

  13. Alt Tag:

  14. You need to add text to all the images that you have used for your write-up. This will ensure that the images are better understood by the search engines. An Alt tag makes it easier to understand the images.

  15. Page speed:

  16. Google aims to give the users an enjoyable experience. If the page takes a longer time to load, it is obvious that the users’ will switch to another site. Anything over 3 seconds will conflict with your SEO efforts. Quick stacking pages will build your positioning in search engine results pages.

  17. Page content:

  18. Content, being the king of the digital world, adds a lot of value to the optimization results. All your page substance ought to be useful to the clients. The clients must be able to get what they have been looking for. Your content must be easy to read and should be relevant.

  19. Inner Linking:

  20. Connecting your pages on the site not only help the clients but, also it makes the indexing process easier.

  21. Off-page SEO

  22. Off-page SEO helps in increasing the authority of the pages as it links your site with other websites. Higher the authority links, better is the trust quotient. Quality links are the only way to get a higher page authority. The fundamental factor in off-page SEO is the number and nature of backlinks your site has. Approaches to make these backlinks include:

  23. Create a great content in such a manner that the visitors will be forced to read your content and link it. Bingo, you earn a backlink!

  24. Urge clients to share your substance by means of web-based social networking.

  25. Contact the influencers in your industry to connect to your substance, subsequently, increase the traffic.

  26. Be a guest blogger on popular blogs and ensure that you link back to your website.

  27. Remember, it’s not the quantity that matters but, the quality. This requires that you make shareable substance as the underlying stride to enhance your off-page SEO.

  28. Source Article: http://trafficradius.com.au/what-is-seo/

More Related