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Social Media @ BordBia

Social Media @ BordBia. Maeve Desmond . https://www.youtube.com/watch?v=QUCfFcchw1w Street Food NYC Style http://www.youtube.com/watch?v=h3mB1dFmoJ8. Is Social a Fad?. Consider. New media landscape Changes in communications Consumer empowerment via social. Why Social.

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Social Media @ BordBia

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  1. Social Media @BordBia Maeve Desmond

  2. https://www.youtube.com/watch?v=QUCfFcchw1w Street Food NYC Style http://www.youtube.com/watch?v=h3mB1dFmoJ8 Is Social a Fad?

  3. Consider..... • New media landscape • Changes in communications • Consumer empowerment via social

  4. Why Social • Infinite opportunities • Building brand awareness • Promote company offerings • Free channels – content sharing • Crowd sourcing • Direct engagement

  5. Social Media Menu for Bord Bia • Twitter • Facebook • Food Bloggers • Pix.ie • You Tube – youtube.com/bordbia • LinkedIn

  6. Social Stats 2.2m people in Ireland use the internet – 6.9bn worldwide! 2m+ Facebook users in Ireland – 1bn worldwide! 1 million websites are now integrated with Facebook 34%of marketers have generated leads on Twitter! You Tube receives 400m+ views each month – 2nd largest search after Google!

  7. Bord Bia Style • Conversational • Keep engaged • Build a community – listen! • Inexpensive - time intensive • Shareable content

  8. Bord Bia's social media platforms (Facebook, Twitter, You Tube, Linked In etc.) were created for the purpose of allowing our clients, followers and other interested parties to network and engage in discussions on topics relevant to the Irish food, drink and horticulture industries. The platforms were not created to allow companies to advertise products or services for commercial gain. Individuals may post discussions on events, job opportunities or products within the framework of generating discussion on the forum; however frequent off-topic posts, or posts that are designed to generate commercial gain rather than discussion, will be deleted at the direction of Bord Bia’s Social Media platform administrators. We appreciate your co-operation.

  9. Benefits • Communication • Connection • Ambassadors • Information sharing • Networking • Awareness – online WOM!

  10. Disadvantages • Investment Time • Negative Comments • Response Time

  11. Irish Food Social Examples • www.harrys.ie • www.jameswhelanbutchers.com • www.italianfoodies.ie • www.countrychoice.ie

  12. Go RaibhMaithAgat - Thank you! Questions – comments - reach out: Maeve.desmond@bordbia.ie Tweet me @Bordbia @Maevejoanna www.facebook.com/bordbia

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