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Sifting the Tea Leaves: Outreach Using the Read/Write Web

Sifting the Tea Leaves: Outreach Using the Read/Write Web. CASE/NAIS Philadelphia, 2007. Before We Get Started. This presentation available at: http://openacademic.org/news/?p=21 Links to resources at the end of the presentation. What Are We Talking About?. A Cautionary Tale.

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Sifting the Tea Leaves: Outreach Using the Read/Write Web

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  1. Sifting the Tea Leaves: Outreach Using the Read/Write Web CASE/NAIS Philadelphia, 2007 http://openacademic.org

  2. Before We Get Started • This presentation available at: http://openacademic.org/news/?p=21 • Links to resources at the end of the presentation http://openacademic.org

  3. What Are We Talking About? http://openacademic.org

  4. A Cautionary Tale http://www.sptimesphotos.com/blogs/classroom/ • “... I will just say this ... the lies, distortions and mean spiritedness of some - was not worth my time or worthy of this district …” -- May 18, 2006 • Ouch! However… http://openacademic.org

  5. The Comment Quandary How open do you want to be? http://openacademic.org

  6. Managing Your Buzz http://openacademic.org

  7. Getting the Message Out • The Mother Ship • You  Them • Them  You • You = Them http://openacademic.org

  8. The Mother Ship • Your online presence • Central area for information • Your content • Your domain • Your look/feel • Starting point • And, ideally, the ending point http://openacademic.org

  9. Delivering Content • A web page (aka old school) • iTunes (podcasts and videocasts) • RSS feeds • RSS to email • Email to text message What gadgets are people using? http://openacademic.org

  10. You  Them • Blogs, Podcasts, Videocasts • Can be set up with limited ability to comment • All content created by school staff • Unfamiliar terrain? Get a guide. http://openacademic.org

  11. Them  You • Sites maintained by the school specifically for community members • These sites generally require people to give you contact information – for example: • Register for events • Alumni Directory/Job Connection • Please, not another FaceBook! http://openacademic.org

  12. You = Them • Community participation in the online presence • Invite Alumni/Students to create content • Broader involvement brings more content of interest, which brings more involvement • Commenting/dialogue essential at this level • No canned communities allowed http://openacademic.org

  13. Enough Talking Let’s Build It! http://openacademic.org

  14. The Mother Ship • Who do people want to hear from? • Who has something to say? • Newsletters/Photos/Podcasts/Video • What events are better for what medium? • Judiciously shared content • What can you give them that they can’t get anywhere else? http://openacademic.org

  15. Build a Pretty Frankenstein • Phased rollout • Gadget friendly content • One page with links to all content • Use what you need, when you need it • A sloppy/poorly conceived online presence is worse than nothing at all http://openacademic.org

  16. Expectations Management • Each school is different • Technology changes rapidly • Faster than we can keep up • Don’t sweat it • Flexibility is essential • You will learn more details about your community; apply that knowledge effectively http://openacademic.org

  17. Implementation and Goals • No matter how good it is, someone’s gonna hate it. • Incremental gains • A more informed member is a more connected member • Can’t identify with the school if they have forgotten about it • More likely to give time/treasure/talent to a known quantity http://openacademic.org

  18. Closing Thoughts • These tools have the potential to make the school a more regular presence in the lives of community members. • Fight the hype: evolutionary rather than revolutionary • Whatever. It’s different. • The best infrastructure in the world is no substitute for a living institutional mission http://openacademic.org

  19. Questions/Discussion http://openacademic.org

  20. Resources – Web 2.0 Info • Web 2.0 • The classic definition • When the lawyers get involved • Graphic on slide 2 created with tagcrowd http://openacademic.org

  21. Resources – Pod and Video • Podcasting and Videocasting • http://www.hipcast.com/ • http://www.videoegg.com • http://www.gabcast.com • http://www.odeo.com • http://feedburner.com http://openacademic.org

  22. Resources – Content Reshuffle • Content delivery • Automate creation of podcast feeds (depending on your blogging software, this may not be necessary) • http://feedburner.com • Distribute content in different formats • http://xfruits.com/ • Distribute through iTunes • http://www.apple.com/itunes/store/...faq.html http://openacademic.org

  23. Resources – Email to SMS • Email to SMS Gateway • http://www.smseverywhere.com/ • As this changes frequently, a google search can help track developments http://openacademic.org

  24. Resources -- Open Source Tools • Blogging Platforms/Community Building • Drupal • Worpress • Wordpress Multi-User • Mambo • Joomla! • Gallery (photo sharing) http://openacademic.org

  25. About this presentation • This presentation is released under a Creative Commons Non-Commercial License. • Prepared by Bill Fitzgerald at OpenAcademic • http://openacademic.org • Email: bill@openacademic.com http://openacademic.org

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