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THE WINNER'S CHOICE

THE WINNER'S CHOICE. Briefing. Introduction. The Winner’s Choice provides additional examples of companies using value disciplines: - Operational Excellence - Product Leadership - Customer Intimacy.

shana-vazquez
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THE WINNER'S CHOICE

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  1. THE WINNER'S CHOICE Briefing

  2. Introduction The Winner’s Choice provides additional examples of companies using value disciplines: - Operational Excellence - Product Leadership - Customer Intimacy. • Operational Excellence: providing customers with reliable products or services at competitive prices. Little inconvenience. • Product Leadership: state of the art.

  3. Learn From Examples • What do we learn from operating models made up of operating processes, business structure, management systems, and culture, all organized to create value at a profit. • Different value disciplines demand different operating processes. • McDonalds’s customers love consistency, speed, and meal value.

  4. Operationally Excellent • Stellar at core processes/product supply. • Expedient customer service/demand management. • Plus fine tune your structure to empower the people who can make a difference in producing value. • You make sure your staff is indoctrinated with your specific definition of success.

  5. Product Leaders vs. Customer-Intimacy • Critical processes include invention, product development, and market exploitation. See details about this topic in this article. • Customer Intimacy companies demonstrate superior aptitude in advisory services and relationship management. • Products Leaders: Johnson & Johnson Customer Leaders: Home Depot.

  6. Product Leaders vs. Customer-Intimacy • Companies that exceed in the same disciplines have remarkably similar operating models. Management systems, business structures and the culture of product leaders look alike. • The similarities end. • Homogeneity exists only among leaders in the same value discipline.

  7. Operational Excellence • Operationally excellent companies deliver a combination of quality, price, and ease of purchases that no one else in their market can match. • Remember they are not product or service innovators and they are not known for their one-to-one relationships with customers. • They execute exceptionally and guarantee low price and/or hassle-free service to their customers.

  8. Check Out Price Operational Excellence Example • Club store with only 3,500 items compared to 50,000 in competitors. • As a customer Price/Costco evaluates leading brands and best values for customers and makes the decision for you. New items are added that meet the criteria. This keeps you coming back. • Follows an operating model buying larger quantities and negotiate better prices, carrying items that sell well. • They have good tracking systems on products. They optimize floor space and the organization operates well.

  9. Operational Excellence • Focused on the delivery system outsmarting Compaq and IBM. • Outperformed PC computer dealers by selling to customers directly and by building to order rather than carrying a large inventory. • Integrated company’s logistics with its suppliers. • Undercut Compaq and other PCs in price while providing high quality products and services.

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