Essential Data for Admissions Advisers

1. Essential Data for Admissions Advisers August 6, 2010 Reuben Ternes, OIRA

2. Overview • Presentation in 6 Parts • Introduction to OIRA • Part I: FTIAC Growth • Part II: Recruitment Data • Part III: The Importance of Transfer Students • Part IV: Comparing OU to National Data • Part V: Academic Success Indicators

3. What does OIRA do? • Tracks and projects enrollment • Reports to federal agencies (IPEDS) • Official record keeper for large amounts of university data • Analyzes policy decisions • i.e. Is it a good policy to encourage students to take 16 credits their first semester, regardless of their ACT score? What will happen to our retention rates if we change our admission requirements? • Reports graduation rates, retention rates, etc. • Gathers and reports on various student surveys. • …and much much more…

4. OIRA Website • Fastest way to get to the website is from the OU home page. • Mouse over to Faculty and Staff. • Selecting Assessment takes you directly to OIRA home. • Lots of potentially useful info on the website: • New student profiles • Enrollment data, current and historical • Ad hoc reports • Retention and Graduation Rate Data • NSSE Data • Assessment data and links • PowerPoint Presentations (including this one)

5. FTIAC Growth Part I

6. Historical FTIACs Numbers 1998 - 2010 ?

7. Challenges to FTIAC Growth

8. Understanding the Projections • There are two major obstacles responsible for the gap between the 2020 goal and the steady state projections • 1). High School Demographics • 2). Current Market Share

10. 2009 OU-FTIACs by County

11. Market Share, 2009 vs. 2004

12. FTIAC Growth: good and bad news • Bad News for FTIAC Enrollment • High school graduates are down • We will need to do more with less • Over 80% of our FTIACs come from only 3 counties • Our market share in other counties is low and/or non-existent. • The Good News for FTIAC Enrollment • The decline in projected high school students is slightly less severe in Oakland and Macomb counties (at least for the next few years). • Our market share in both Oakland and Macomb county has increased since 2004.

13. Recruitment Data Part II

14. High Schools with Most Applicants

15. High Schools with Highest Yield * Represents one of the 22 highest feeder schools (by application)

16. Yield by HS GPA • Many variables are correlated with yield (the probability that an applicant will attend OU). • HS GPA and ACT scores come to mind, but there are lots of other variables too. • HS GPA is often thought of as the ‘better’ of the two predictors, but often they each add important information. • The relationship between HS GPA and yield follows a non-obvious (and non-linear) pattern.

17. Yield by HS GPA for Fall 2009

18. Switching Focus: The role of the Transfer Student Part III

19. Part III: Transfer Data • Historically, OU has focused much of its attention towards FTIACs, but transfers make up a large portion of new OU students too. • 2466 new FTIACs in 2009 • 1677 new transfer students in 2009 • So far, FTIACs for Fall 2010 are down 4%. Transfers are up 28%. • Will these numbers hold? • Final numbers won’t be in for some time, but this represents a huge surge in transfer students so far.

20. Total new Student Enrollment

21. Where do our transfer students come from?

22. Transfer Student Profile (Fall 2009) • Approximately 66% come from 2-year colleges while 33% come from 4-year institutions. • Over 50% were under the age of 22. • 25% are over the age of 26. • 70% were full-time. • Most students had a GPA of a 2.5 or higher from their former institution. • Half had a GPA of 3.0 or higher.

23. Similarities and Differences: Comparing OU to National Data Part IV

24. Surveys • OU has two major student surveys. • CIRP (freshmen only) • NSEE (freshmen and seniors) • These surveys give us information about our student body. • How many hours they work? • How difficult they find courses to be at OU • How much money their parents make • How often they drink • Why they choose OU • Etc… • The NSSE data is available on the OIRA webpage. • Mostly, we find that OU is similar to other institutions. However, there are some differences.

25. Important Reasons to Select OU

26. The Importance of Keeping Up to Date with Politics

27. Marijuana Should Be Legalized

28. Drank Beer During High School Year

29. More than 15 Hours per Week Working Off Campus

30. Time Spent Preparing for Class

31. “The Environment Emphasizes Spending Significant Amounts of Time on Academic Work”

32. Academic Success Indicators Part V

33. % of FTIAC in Probation End of First Semester

34. Retention to Second Year

35. Graduation by 1st-term Credits

36. 6-Year Graduation Rate by ACT Score

37. 6 Year Graduation Rate by HS GPA

38. First Year Retention Rate by ACT Score

39. First Year Retention by HS GPA

40. Questions • What questions do you have for me? • What questions do you have for OIRA? • What data do you use on a regular basis? • What information do you need? • What tools do you need to turn your data into information?