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Explore the essential themes from Tom Peters' "A Brand Called You" focused on team building and personal branding. Discover how loyalty to colleagues, customers, and yourself matters in today’s project-driven world. Learn to be the head marketer of your unique brand by providing measurable value to your team and participating actively in challenging tasks. By nurturing relationships, seeking feedback, and showcasing your skills, you can significantly enhance your contribution to a healthy team dynamic and create a lasting impact in your professional environment.
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Thoughts on team building Thoughts from Tom Peters, A brand called you Thoughts on team building from A Brand Called You
Key thoughts from a Brand called YOU • We now live in a project world. • Loyalty is as important as ever • Not blind loyalty to the company, but rather • Loyalty to colleagues, your team, your customers, and yourself Takeaway: Contribute value, develop influence, and build your brand. Thoughts on team building from A Brand Called You
Building your brand • Focus on value provided • Reach out Thoughts on team building from A Brand Called You
Building your brand: Focus on value! • Your most important job is to be head marketer for the brand called YOU • Figure out how you can deliver value to the team • Add remarkable, measurable, distinguished, distinctive value • Be relentlessly focused on what you do that adds value • Reach out to every opportunity…and make a noteworthy contribution to your team’s success Takeaway: Everything you do, or choose not to do, communicates the value and character of your brand. Thoughts on team building from A Brand Called You
Building your brand: Reach out! • Sign up for extra tasks to introduce yourself, showcase your skills, or work on new ones • Everything you do, or choose not to do, communicates the value and character of your brand • Nurture your network of colleagues • Seek out challenging, provocative projects; volunteer to do the difficult tasks • Act like a credible leader Thoughts on team building from A Brand Called You
Building a HealthyTeam Table • Identify what makes your product or service different from competitors • Identify qualities or characteristics that make you distinctive • Provide substantive contribution with style, e.g., demonstrate a command of technology, keep your contributions short and to the point • Ask for, insist on, honest, helpful feedback on your performance: It’s the only way to know what you would be worth on the open market. Thoughts on team building from A Brand Called You
Ideas for building HealthyTeam table from Brand called YOU • Be a great teammate and a supportive colleague. • Be an exceptional expert about something that has real value. • Be a broad guaged visionary—a leader, a teacher, a far sighted “imagineer” • Be obsessed with pragmatic outcomes Thoughts on team building from A Brand Called You
Healthy Team Expectations for [TeamName] To assure that the performance of each team member contributes to an effective and healthy team, we agree to these performance standards. Example row Thoughts on team building from A Brand Called You