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Typography

Typography. For Technical Writing . There Are Two Basic Types of Font: Serif and Sans Serif Both of the fonts above are 54 points. Serif Perpetua Garamond Goudy Old Style Warnock Pro All of the above fonts are 44 points. k. Slab Serif (typewriter serif) Courier American Typewriter

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Typography

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  1. Typography For Technical Writing

  2. There Are Two Basic Types of Font: Serif and Sans Serif Both of the fonts above are 54 points.

  3. Serif Perpetua Garamond Goudy Old Style Warnock Pro All of the above fonts are 44 points. k

  4. Slab Serif (typewriter serif) Courier American Typewriter Rockwell Serifa All of the above fonts are 44 points. k Do NOT Use Slab Serif

  5. Sans Serif Gill Sans Lucida Sans Helvetica Verdana All of the above fonts are 44 points. k

  6. Text Typeversus Display Type Text Type: Designed to be read in large quantities at small sizes. It is the type used in the body of the text. It should not draw attention to itself. It is usually a serif font. According to Beatrice Warde, “The book typographer has the job of erecting a window between the reader inside the room and that landscape which is the author’s words.” Many of the serif fonts already mentioned are good choices for text type as well as others like Adobe Carlson Pro and Adobe Garamond Pro. Display Type: Designed to be read in small quantities at large sizes. It’s function is to emphasize. It is the type that is often used in headings and sub-headings. It is usually a sans serif font. Display type can simply be text type made large. Others would never be used as text type because they lack readability. Most would not be used for headers either. Here are a few: Black Letter font such as FetteFraktur Script such as Brckham Script Ornamentals such as Copperplate Gold (used for wedding invitations)

  7. Display Type Continued… Many display types have strong personalities and call too much attention to themselves. They are often used for posters, works of art, and advertising (when the font personality matches the product or company personality). Here are a couple of quotes from researchers about using fonts with overly strong personalities in technical writing: E.P. Kumpf writes about typeface choices that “the font selections available to students often tempt some to try unconventional fonts for a personal style . . . providing the textual equivalent of wearing a striped shirt with plaid pants.” “If your purpose is professional, your font should be too. Select one that seems quiet, respectable, unobtrusive—unless you or your company is trying to project a creative image.”—D. Pattow and W. Wresch The above is an example of Display Type that lacks readability. The font used in this paragraph is Helvetica, used by the IRS for the headings in its tax forms.

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