1 / 6

Rhetoric

Rhetoric. The art of speaking and writing effectively. rhetorical situation. message. rhetorical triangle. communicator. audience. Three major rhetorical appeals. e thos pathos logos. Ethos. from the Greek for character , ethos is related to the word ethical

shira
Télécharger la présentation

Rhetoric

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rhetoric The art of speaking and writing effectively

  2. rhetorical situation message rhetorical triangle communicator audience

  3. Three major rhetorical appeals • ethos • pathos • logos

  4. Ethos • from the Greek for character, ethos is related to the word ethical • an appeal to credibility or authority • speaker/writer must convince the audience that he/she is honest, well-informed, and fair • speaker/writer avoids negatively charged words and/or verbal attacks • speaker/writer uses clearly reliable sources and recognized expert opinions

  5. Logos • from the Greek word for word or thought, logos is related to the word logic • an appeal to logic or reason • writer/speaker supports claims with specific, concrete data • writer/speaker uses provable facts and statistics • inductive reasoning: moving from specific to general • deductive reasoning: moving from general to specific

  6. Pathos • from the Greek word for suffering or feeling, pathos is related to the word pathetic • an appeal to emotion • writer/speaker uses emotion to strengthen an argument • personal experience, descriptive example, careful word choice

More Related