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Reaching the Customer

Reaching the Customer. HP Survey. According to an HP survey: 64% of small businesses lack confidence in their marketing decisions, 60% felt their marketing could be more effective, and only 27% had designed a company logo. Top online marketing tactics. Blogging (34%, 183 Votes)

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Reaching the Customer

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  1. Reaching the Customer

  2. HP Survey • According to an HP survey: • 64% of small businesses lack confidence in their marketing decisions, • 60% felt their marketing could be more effective, and • only 27% had designed a company logo

  3. Top online marketing tactics • Blogging (34%, 183 Votes) • Microblogging (Twitter) (29%, 155 Votes) • Search engine optimization (28%, 151 Votes) • Social network participation (Facebook, LinkedIn) (26%, 137 Votes) • Email marketing (17%, 90 Votes) • Social media monitoring & outreach (17%, 88 Votes) • Pay per click (14%, 73 Votes) • Blogger relations (12%, 64 Votes) • Video marketing (10%, 51 Votes) • Social media advertising (7%, 39 Votes)

  4. Tactics ctd. • Online/digital public relations (7%, 38 Votes) • Affiliate marketing (7%, 37 Votes) • Corporate web site (7%, 36 Votes) • Viral marketing (6%, 34 Votes) • Free content (eBooks, white papers) (6%, 33 Votes) • Online communities/forums (6%, 33 Votes) • Branded microsites (6%, 30 Votes) • User generated content (5%, 26 Votes) Source: http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/

  5. Marketing Metrics • Tracking who buys, when, how, why, where • Cost to acquire and retain • Following up leads

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