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Enhancing Small Business Marketing: Insights from HP Survey

Discover key findings from an HP survey highlighting small businesses' marketing challenges and top online tactics. Learn about effective digital marketing strategies for reaching customers and essential marketing metrics.

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Enhancing Small Business Marketing: Insights from HP Survey

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  1. Reaching the Customer

  2. HP Survey • According to an HP survey: • 64% of small businesses lack confidence in their marketing decisions, • 60% felt their marketing could be more effective, and • only 27% had designed a company logo

  3. Top online marketing tactics • Blogging (34%, 183 Votes) • Microblogging (Twitter) (29%, 155 Votes) • Search engine optimization (28%, 151 Votes) • Social network participation (Facebook, LinkedIn) (26%, 137 Votes) • Email marketing (17%, 90 Votes) • Social media monitoring & outreach (17%, 88 Votes) • Pay per click (14%, 73 Votes) • Blogger relations (12%, 64 Votes) • Video marketing (10%, 51 Votes) • Social media advertising (7%, 39 Votes)

  4. Tactics ctd. • Online/digital public relations (7%, 38 Votes) • Affiliate marketing (7%, 37 Votes) • Corporate web site (7%, 36 Votes) • Viral marketing (6%, 34 Votes) • Free content (eBooks, white papers) (6%, 33 Votes) • Online communities/forums (6%, 33 Votes) • Branded microsites (6%, 30 Votes) • User generated content (5%, 26 Votes) Source: http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/

  5. Marketing Metrics • Tracking who buys, when, how, why, where • Cost to acquire and retain • Following up leads

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