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Resi / Comm AV Relationship

Resi / Comm AV Relationship. Jonathan Seller Regional Manager Australia, NZ, Africa & Middle East. Defining the Markets. Residential Single Dwelling / Site usually Pvte Residence Distributed Services to Gated Communities Primarily Entertainment Purposes Commercial

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Resi / Comm AV Relationship

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  1. Resi / Comm AV Relationship Jonathan Seller Regional Manager Australia, NZ, Africa & Middle East

  2. Defining the Markets • Residential • Single Dwelling / Site usually Pvte Residence • Distributed Services to Gated Communities • Primarily Entertainment Purposes • Commercial • Single / Multi-Site, Larger in Scale • Comm. of Message from 1 to 1 / Many • Often, 2 way Communication reqd.

  3. Resi / Comm Crossover • Often starts with “Can you also do my…… ?” • Some product Crossover • Technically very different Corporate Boardroom

  4. Resi / Comm AV Relationship • Sibling Relationship • Same Family (Manufacturers) • Different Interests (Product Application) • Different Schools (Technical Training) • Same Environmental Issues (Economic) Video Conference & Distance Learning

  5. Visible Differences in the Trade • Residential • Has larger “Retail Presence” • Commercial AV • Usually single facit • Design / Build / Systems Integration • Staging / Corporate Theatre • Digital Signage • Sales (almost non-existent) • Other (Content Provider) • Look and feel of Consulting / Engineering firms

  6. Hidden Differences – Technical I • System Requirements (Typical) • More Complex • Wider Scope • Many to Operate Hotel TV System

  7. Hidden Differences – Technical II • Product • Connectivity • Complexity • Program Functionality Production Suite In Hotel Ballroom

  8. Staff Skill Sets Different Skills Required Hidden Differences – Technical III Hotel Ballroom Lighting Control Area

  9. Hidden Differences – Business /Financial • Trade Relationships • Resi. - Prop. To Owner. • Comm. – B2B • Other Industries moving in. • Resi. – Large Retailers through Product Commoditisation • Comm. – ICT Systems Integration firms • IP addressable Products • Computerised Control • Digital transport of Content

  10. Questions Any Questions ?

  11. For More Information • Commercial AV • www.infocomm.org • Residential AV • www.cedia.com.au • Broadcast AV • www.smpte.org.au

  12. Thankyou Jonathan Seller Regional Manager Australia, NZ, Africa & Middle East jseller@infocomm.org

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