1. 2011 Census of Populationand National Household SurveyNational Metropolis ConferenceMarch 25, 2011

2. Census • A Canadian tradition • An important “national ceremony” • Mandated by the Constitution Act and the Statistics Act • The basis for transfer payments: $300 billion over the past five years • Realignment of electoral boundaries (decennial census) • Main source of small area data on population trends

3. 2011 Census of Population • Census Day is May 10, 2011 • 10 questions • Basic demographics • 2 language questions contained in the 2006 long-form questionnaire • Delivered to every dwellings in Canada (more than 15 million private dwellings) • Collection underway • Early enumeration

4. National Household Survey • 65 questions • 4.5 million households • Conducted on a voluntary basis • Conducted in the same timeframe as the census

5. National Household Survey Content Activities of daily living Socio-cultural information Mobility Place of birth of parents Education Labour market activities Commuting patterns Housing Income 5

6. Ensuring Success • Strong collection methodologies • Promoting the use of the internet • Targeted collection follow-up for NHS • Communication partnerships • Data quality studies • Proven estimation approaches

7. 2011 Releases Census February 13, 2012 - Population and dwelling counts May 29, 2012 - Age and sex September 19, 2012 - Families, households, marital status Dwelling type October 24, 2012 - Language National Household Survey First release planned for early 2013

8. How you can help? • Become a Partner – be part of the thousands of organisations creatingawarness of the importance of the census and NHS • Ambassadors – encourage everyoneyou know to complete the census and NHS • Promotecensus jobs • Applyatwww.census.gc.ca • Schoolclassrooms – we have teacher’s kit

9. Questions You cansendyour questions to censuscommunications@statcan.gc.ca