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Event Management

Event Management. The Production of an Event. Lets define Event Management.

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Event Management

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  1. Event Management The Production of an Event

  2. Lets define Event Management • Encompasses all activities involved in planning, organizing, staffing, leading and evaluating an event, venue selection, stage design,infrastrutre,laison with artists,performers,networking,advertising,PR ,tickets sales etc • IPL, Femina Miss India, Freshers Day etc A lot can go wrong in the world of event management. But what's cool is that you get to manage it all and set it right! Event managers conceptualize and execute events from start to finish

  3. Complex interaction of Large number of people with different skills and roles Decisions making situations Critical C-C-A-Fit execution Event manager’s role is to have a physical manifestation of the above said fit Marketing is making promises and EM is commitment and delivery of the promise EM-Its characteristics

  4. Activities in EM • Post the conversion of a prospect into a client, the flow is divided into 3 sections-

  5. Lets understand Pre-Event

  6. During and Post event Post Event

  7. C. Krishniah Chetty & Sons Pvt. Ltd. is a renowned Jewellery Retail Company with a legacy of 140 years.Its clientele includes the hoi polloi of Bangalore, Karnataka and Jewellery connossieurs from across the globe. Very customer centric and is reputed for high ethics, morals & enjoying a leadership position in the industry You are welcome to join a truly global workforce, with a team which is trained and experienced to be a benchmark in the platform they operate. Job Description• Event manager is responsible for planning & organizing events and/or meetings for the Organisation.• Rolling out the marketing plan for reachout programmes & events.• Works with company directors in coordinating an overall marketing strategy and will supervise the creation of marketing material for events.• Event Manager will have to plan and publicise the events to bring the right people to the right place, at the right time.• The event's success rests on the shoulders of the Event Manager. Every detail, including planning, budget and setting up a publicity campaign, right through to creating the all important 'wow factor' is left in your capable hands.• It is a varied role with three main areas - marketing, operations and sales.• Every project is different and can offer new opportunities, meeting new people and showing everyone what you can achieve.• It's important to show you're capable of managing a variety of occasions, bringing in new business and creating successful events that meet client needs. Desired Profile • Be able to establish productive relationships with people at all levels. • Be commercially aware and customer-focused .• Have excellent time management and organisational skills .• Be enthusiastic, self-motivated and outgoing .• Have good communication and presentation skills. • Be able to gather and interpret information for business research. • Have a positive and adaptable approach to problem solving. • Be innovative and creative to distinguish your event from the competition. • Have knowledge of sales & marketing. • Be able to work as part of a team. • Possess an eye for detail. Experience5 - 10 Years Industry TypeGems & JewelleryFunctional Area Marketing, Advertising, MR, PREducationUG - Any Graduate - Any Specialization, Graduation Not Required PG - MBA/PGDM - Any Specialization LocationBengaluru/Bangalore Keywords Events , Programmes , Exhibitions , Reach outs , Marketing , Branding , Shows. Event Job Profile

  8. Lets dig deeper

  9. A closer look

  10. A closer look • Staffing- Team structure, Expertise, experience of the team, roles and responsibilities on the function heads is key to event success. Marketing, production, coordinator, skilled and unskilled labor coordination is the secret of staffing

  11. Leading the coordination Coordinators with hands on leadership skills Constant motivation and push Great communication skills and loads of patience Carrot and stick approach with fine balance Controlling Evaluation and correction of deviation is the gist of controlling Controlling helps to ensure conformity to original plans A closer look

  12. A closer look • EMIS, helps greater control over information On the status of the event at the real time • It acts as an opportunity generator • It creates lot of equity and trust with the client in the longer run

  13. WOW Awards

  14. Categories 1. Live Entertainment Event of the Year 2. Live Event of the Year in a Foreign Location 3. New Event Property of the Year 4. a. Dealer / Trade Education Program of the Year 4. b. Best Dealer / Trade Incentive Program of the Year 5. Sport Association of the Year by a Brand 6. Sports Property of the Year 7. a.On-ground Promotion of the Year for Sampling 7. b.On-ground Promotion of the Year for Sales Promotion 8. College Contact Program of the Year 9. School Contact Program of the Year 10. Knowledge Property by an Educational Institution 11. Cultural Property by an Educational Institution 12. Activation Program of the Year by a Radio Station involving on-ground connect 13. On-ground Event / Property of the Year by a Radio Station 14. CSR Property of the Year by a Radio Station involving on-ground connect 15. Televised Event of the Year 16. Pub Promotion of the Year 17. Launch Event of the Year 18. On-ground Film Promotison of the Year (by a film) 19. On-ground Association with a Film by a Brand 20. MICE Tour of the Year 21. On-ground Youth Connect of the Year 22. B2B Event of the Year 23. In-Mall / In-Store Promotion of the Year 24. Rural Marketing Program of the Year 25. Consumer Exhibition of the Year 26. B2B Exhibition of the Year 27. Event / Experience of the Year (for Internal Audience/s) 28. Small Budget On-ground Promotion of the Year WOW Awards

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