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Event Management

Event Management. Lecture 29. Recap. Public Relations Planning Public Relations Tools Effectiveness and PR Excellence. Chapter Outline. Chapter Key Points Introduction to Event Management Size of Events Types of Events The Event Team. Chapter Key Points.

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Event Management

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  1. Event Management Lecture 29

  2. Recap • Public Relations Planning • Public Relations Tools • Effectiveness and PR Excellence

  3. Chapter Outline • Chapter Key Points • Introduction to Event Management • Size of Events • Types of Events • The Event Team

  4. Chapter Key Points • Explain the Unique Characteristics of Event • Classify and Describe Events according to Size • Classify Events according to Type • Discuss The Event Team

  5. Event Management Event management is the application of project management to the creation and development of festivals, events and conferences.

  6. General Characteristics of Events • Once in a lifetime experience • Expensive • Short time span • Long and careful planning • Generally take place only once • High level of risk

  7. Size of Events In terms of size, events may be categorised as follows; • Mega-events • Regional Events • Major Events • Minor Events

  8. Types of Events • Sporting • Entertainment, arts and culture • Commercial marketing and promotional event • Meeting and exhibitions • Festivals • Fundraising

  9. The Event Team The event team could include any or all of the following; • Venue Managers • Stage Managers • Lighting, audio and video companies • Decorators and florists • Entertainers • Rental companies • Catering companies • Security companies

  10. Summary • Chapter Key Points • Introduction to Event Management • Size of Events • Types of Events • The Event Team

  11. References • Wagen, L. V., and Carlos, B.R. (2005), Event Management, Prentice-Hall, New Delhi, ND.

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