Growth of online booking in hospitality industry

1. Growth of online booking in hospitality industry Due to the technological improvements and digital trends, the travel industry and online hotel booking sector has been experiencing a major transformation. Modernization and the advancement in the travel technology have offered innovative services for travelers by delivering a comfortable, consistent and 24X7 connected experience with increased customer satisfaction. With the fast- growing number of online hotels, the hotel industry is booming and risingatan exponential rate. Nowadays, more and more consumers are passionate to book hotels online from their comfort zone from any part of the world. These days, online hotels booking is a leading consumer trend. Technology drives the new opportunities for hospitality and travel industry and with each passing day, the online hotel booking environment is becoming competitive. There are few important strategies with which hoteliers can improve their success rate. Crucial Hotel Room Sales Strategies! It is important that each hotel should employ a sales tactics that suit perfectly with their own potential market and also with their local destination. Ultimately, it depends on the hotel manager or operator to build a customized sales strategy which will increase room sales at their own specific property, but below mentioned are some of the top hotel room sales strategies to consider- ➢Hotel direct booking: With this sales tactic, the priority is to earn the direct bookings online from as many guests as possible. Direct online hotel booking in Vadodara is the most beneficial for hotel operators in the city because such bookings generate the most profit. There are no agents, consultants or other distribution partners that must be paid fees or commission when a guest books hotel directly online. In order to implement a direct online hotel booking strategy, hotel managers or operators should invest in an online booking system. It will synchronize with their existing website and hotel management system. Hotel managers should also prioritize their social media marketing strategy when focusing on improving direct bookings. ➢Destination marketing: when implementing this room sales strategy, hotel operator needs to work with other travel business professionals or companies in their destination to advertise the region as a whole. With a destination promotion campaign, local businesses collaborate to target the most effective and powerful travel markets. It helps to drive more traffic to the general area. ➢Cross-promotional sales: Using this sales strategy, hotel operators and managers have to recognize and evaluate various huge events that will be helpful in the local area throughout the year. Then, the hotel manager has to introduce a promotional offer that can coincide with the event, finally allowing them to earn some bookings that otherwise they may not have had. Hotel managers should focus on events such as industry conference, a major sporting event or concert to improve their room sales. In conclusion, hoteliers should understand the importance of developing and improving their online booking service. They should understand the market trend to keep up with the tough competition. The hotelier should understand and consider implementing customers ‘preferences and suggestions when they are making the online hotel booking in Vadodara.